YouTube Founder Films Kanye-Kim Engagement, Promotes MixBit in the Process

/ Oct 24, 2013

Kanye

YouTube founder Chad Hurley is no dummy. With MixBit — Hurley’s newest tech venture — still in its incubation phase, any press is good press for the video-sharing app. So when Kim Kardashian and Kanye West get engaged and you’re there to see it, you better damn well film it and upload it.

Hurley (because all rich people hang out together) was in attendance as West popped the question to Kardashian on Monday night at AT&T Park in San Francisco and captured the whole event via MixBit. The resulting footage has made extensive rounds across the blogosphere.

How do you put your fledgling app in the public spotlight? That’s easy, you just tie it to the world’s most gossiped-about celebrity couple.

Interestingly, it seems Hurley went rogue on the engagment video. As seen in the MixBit footage, the proposal featured professional camera crews and equipment. It’s doubtful that either West or Kardashian wanted Hurley’s semi-grainy MixBit footage going out before their pro-quality footage went live.

According to a spectator at the event, the engagement was planned with military precision, which further points to the fact that Hurley may have acted independently when releasing the footage.

Hurley’s footage has been viewed over 984,000 times since it was uploaded two days ago. I think we can safely say at least a few more people know about MixBit now.

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  • tsheng

    Saw this yesterday, spent half an hour on mixbit, and thought the same thing. Smart smart man.

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