YouTube Sets Eyes on Funding Original Content by Top Talent

/ Jul 14, 2014

YouTube YouTube YouTube

It might be the worst-kept secret in the online video industry; a few years after making a big splash in financing original content, YouTube is back at it again. (Or, more accurately, the site never quite stopped.)

Multiple sources confirm that YouTube in recent months has approached a slew of Hollywood producers and agencies, and even YouTube-native content makers to create more premium programming for the site.

News of YouTube approaching Hollywood producers and agencies was first reported by Reuters.

It’s not exactly a new development at the online video giant. YouTube has been pretty active in backing original content and providing production support over the past couple of years. For instance, the site operates multiple “YouTube Spaces” where content makers can go to access all sorts of development and production resources. What’s different now, according to sources, is that there seems to be a more focused strategy at play.

YouTube is approaching the creation of new content with two main criteria: 1) That all new programs feature creators who have already established a large audience on YouTube, and 2) That YouTube — naturally — will have exclusive rights to the programming.

That said, YouTube won’t gate the content forever. The site will indeed have the first window, but it’s also interested in funding projects that can be repackaged to succeed on other platforms, including SVOD and television — where long-form reigns.

It’s not just web series, either. Sources tell us that YouTube could also put money behind “low-budget” feature films, possibly spurred on by the success of “Camp Takota,” which starred the trio of Grace Helbig, Hannah Hart, and Mamrie Hart.

That said, with all of this still being in the exploratory stages, the types of creators YouTube works with, and the type of projects that are produced as a result, could still greatly vary.

In terms of funding, Reuters’ report indicates that YouTube might front $1 million to $3 million for the production of a new programming, and would provide some marketing support as well. That’s in line with what sources have told us, with some opting for the $2 million to $4 million range.

On a broader level, though, news that YouTube is interested in bringing more premium content to its site shouldn’t come as much of a surprise to anyone. Consider what the site has already done in 2014: In addition to launching traditional and out-of-home media marketing campaigns for top YouTube talent, the site reorganized its ad-network structure with the launch of Google Preferred, which places a premium on top-performing channels.

Regardless of how you view YouTube’s original investment in premium programming, the site has never backed away from pursuing TV-ad dollars. This development is just the latest in that long-running strategy.

When reached for comment, a YouTube spokesperson said: “We are always exploring various content and marketing ideas to support and accelerate our creators,” declining to comment further on the site’s plans.

Tags: ,


  • Old Man Steve on YouTube is the real deal. Some one should sign him up before its to late. He’s old you know

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...