YouTube Loves ‘Game of Thrones’: New Zefr Data Shows How Much

/ Jun 16, 2014


“Game of Thrones” fans have always been known for their enthusiasm. Now, Zefr brings us data that puts a number (well, several numbers) on that enthusiasm. With 929,113 subscribers and over 172 million total views, HBO’s “Game of Thrones” YouTube channel gets easily outshined by fan-uploaded content on the platform, which accounts for 99% of total relevant videos and 89.3% of total views.


Giving fans a whole new imperative to keep up to date on the season, YouTube has a number of “Game of Thrones” videos that will serve as spoilers if viewers aren’t careful.

During the most recent season (which just closed last night), “Thrones”-related views on YouTube soared after each new episode’s air date, with post-“The Lion and the Rose” views beating out the online video chatter that occurred after any other episode in the first half of season four.

HBO shouldn’t be (and probably isn’t) worried, though. Zefr data also demonstrates that there is a dip in “Game of Thrones”-related YouTube views during the actual air-date of each episode. Viewership spikes once fans have watched and need to react to what just transpired on TV.


Speaking of reactions, fan responses to particularly dramatic episodes made up a significant chunk of the series’ YouTube presence. Deemed “easily one of the most shocking moments in TV history” by Zefr, season three’s ninth episode — known by many as the “The Red Wedding episode,” garnered plenty of YouTube buzz, culminating in a “Red Wedding Reactions Compilation” that now has over 10.6 million views, along with 1,700 total Red Wedding related YouTube videos, as of May 20.

The less notorious “Purple Wedding” got a much more jovial fan response (it’s hard not to react more jovially in this case, of course), generating a total of 400 related YouTube videos by May 20 with 5 million total views.

Other fan footage on YouTube includes an alternate ending to Tyrion’s speech at the end of his trial, which has gotten almost 3 million views since its May 13 upload, and another reaction compilation that’s worked its way north of 500,000 views since June 2.

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