YouTube Network MiTú Launches Male-Driven Channel Macho
Hispanic YouTube network MiTú has launched a new channel called Macho, a male-driven destination centered around variety talk show “El Show.” Content on Macho is presented in English unlike other properties from MiTú.
The channel’s maiden program, “El Show,” is hosted by latino radio personality Chuey Martinez and will feature a plethora of YouTubers, including DeStorm and Hannah Hart. “El Show” is filmed at YouTube’s production space in LA and will run, initially, for ten episodes.
Additional Macho programming includes stop motion animated series “Tales of Provencia” and horror series “El Porvenir.”
MiTú was launched on April 30, 2012 with financial backing from programming company HIP Entertainment Group.