YouTube Pacts with TV Network to Sell Ads for TV Content Online
YouTube is partnering with Fox Sports to jointly sell ads on the sports network’s YouTube channel, and the two have already signed on Burger King to sponsor the channel’s fantasy football section, reports Ad Age.
Fox Sports’ YouTube channel, which has nearly 70,000 subscribers, offers sports highlights, clips from Fox Sports’ TV programming, behind-the-scenes content, and assorted original/exclusive videos.
The sponsorship deal with Burger King will encompass pre-roll videos on these clips (specifically those within the “Inside Fantasy” section) as well as branding within the videos. According to the report, YouTube and Fox Sports pitched the deal to advertisers during YouTube’s Brandcast event in May. Burger King made a commitment for a guaranteed number of views and ad impressions, though none of the parties involved disclosed what that number is.
While nothing earth-shattering, the announcement of this deal comes at a time when executives within the YouTube ecosystem are griping about YouTube’s relative failure at pitching to advertisers during Brandcast. Some have gone as far as to say YouTube came to the event with hundreds of packages, none of which it was able to sell. Obviously, as evidenced by this deal, that isn’t entirely true. Though it should also be noted, this partnership and the deal with Burger King involve a traditional media company, distributing in many cases TV content online. So while this sponsorship is good for YouTube, it does little to allay the concerns of those within MCN-land about YouTube and its ad sales efforts.Tags: Ad Deals, Brandcast, Burger King, Fantasy Football, Fox Sports, MCNs, Sponsorships, youtube