YouTube to Run Ads for ‘Video Game High School’ Starting Next Month

/ Sep 9, 2014

Video Game High School from RocketJump

Next up on YouTube’s ongoing efforts to advertise its top channels and creators: Freddie Wong and the third and final season of his successful web series “Video Game High School.”

As first reported by The Wall Street Journal, YouTube will run a multi-platform advertising campaign for the web series. Similar to previous efforts for creators and channels like Rosanna Pansino, Bethany Mota, Vice News, and “Epic Rap Battles of History,” YouTube will place ads everywhere from billboards, bus stops, subways, and subway platforms in major cities like New York, Los Angeles, Chicago, to relevant websites and video platforms online. (For instance, ads for Vice News, which was part of YouTube’s second wave of advertising, showed up on the New York Times home page.)

While YouTube’s decision to include Wong in its campaigning shouldn’t come as a surprise — the filmmaker has close to 7 million subscribers on YouTube through his RocketJump (formerly FreddieW) channel — “Video Game High School” has the added wrinkle that it will be the first scripted, narrative series to be promoted by YouTube in the way traditional networks (and Netflix) promote TV shows.

And, make no mistake, “Video Game High School” is a TV show. The second season consisted of six, 30-minute episodes.

Created by Freddie Wong and Matt Arnold, the show takes place in an alternate universe where video-gaming is the world’s biggest spectator sport, and gamers are treated like star athletes. Produced by Rocket Jump Studios in partnership with Collective Digital Studio, the series has totaled more than 84 million views across both seasons.

It will certainly be interesting to see if and/or how much YouTube’s campaign helps the show in terms of season three viewership.

Like the first two seasons, season three was also financed, in part, by a large crowdfunding campaign. Wong and the team raised nearly $900,000 on Indiegogo, almost $100,000 more than the amount they raised on Kickstarter for season two.

Per the WSJ report, ads for “Video Game High School” will kick-off next month. The third season is set to debut on October 13.

Tags: , , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...