CNE, Discovery, and Others to Shoot at US YouTube Spaces
Discovery Digital Networks’ TestTube will be filming content for “DNews” and “TestTube Daily” at Space LA throughout the quarter, creating daily content that will feature talent Julian Huguet and Crystal Dilworth.
FremantleMedia and its digital studio, Tiny Riot, will be in residence shooting game show episodes for its YouTube channel Buzzr. Episodes will look like tweaked versions of game show titles in FremantleMedia’s catalogue, such as “Family Feud,” “Password,” “Press Your Luck,” and “Minute to Win It.” As yet unspecified major YouTube creators will serve as contestants.
The first Condé Nast Entertainment brand to shoot at a US YouTube Space, Wired Magazine, will work on original gaming and tech content in LA, also planning to take advantage of YouTuber collabs. Other CNE brands plan to shoot at the New York Space in the near future.
As for movie promotion, Universal will use Space LA and NY to create content leading up to the “Minions” July movie premiere. Before that, between five and 10 YouTube creators will get to shoot “Terminator”-inspired content (also in LA and NY) prior to the release of Paramount and Skydance’s “Terminator: Genysis.” This means creators will get to use 3-D, green screen tech to make it look like they’re actually at various “Terminator” sets.
YouTube reported 6,500 videos created across Spaces around the world as of October 2014 (that means in LA, Tokyo, London, and New York). Over 60,000 people have participated in various YouTube Space workshops, which are currently spreading online. Unlock the Space, the YouTube Space orientation program, is now going digital, while more in-person community events are being planned for the rest of the year. Here are some of the specifics, in semi-ridiculous video form: