YouTube Will Air Its Own Super Bowl Halftime Show

/ Jan 16, 2015


Those who aren’t interested in watching Katy Perry and Lenny Kravitz during this year’s “Super Bowl Halftime Show” will have the chance to go online and watch some of YouTube’s biggest stars instead.*

YouTube plans to put on its own halftime show during the year’s biggest television event. It will be hosted by Harley Morenstein, the main guy behind the popular YouTube cooking series “Epic Meal Time.” Morenstein is a member of Collective Digital Studio, which will be producing the program in partnership with YouTube. More than 20 YouTube stars and musicians — some of whom are also affiliated with CDS — will appear during the show, including Freddie Wong, Toby Turner, and Rhett and Link.

Running during the game and filmed at YouTube Space LA, YouTube’s show will feature musical performances and stunts, as well as fake ads created by the online stars. Wong’s ad, for instance, will be a parody of ‘90s-style ads for sugary drinks, one that devolves into something much darker, according to Bloomberg.

The halftime show is part of YouTube’s overall effort to get advertisers to use its platform. The live-stream will air on the AdBlitz channel, which YouTube uses as a hub for brands to distribute their Super Bowl ads.

“The halftime show falls in nicely with this huge theme for us, which is the notion of brands as creators and the commercial as content,” said Suzie Reider, managing director of brand solutions for Google, to Bloomberg. “When you’re an advertiser, your ad sits on YouTube next to a piece of content.”

Currently, AdBlitz has teasers for some ads that will run during the game. Once a commercial has aired on TV, the brand usually uploads it to the channel — though that might not be the best strategy, based on stats provided by YouTube. Last year, Super Bowl ads that were released before the game were watched more than 160 million times on YouTube — and averaged 2.5 times more views than those that were released on game day.

Following the game, AdBlitz will also have a “postgame gallery” offering behind-the-scenes footage of various Super Bowl spots.

*Or you could be a real American and watch the Puppy Bowl.

Tags: , , , , , , , , , , ,

Rooster Teeth First

Rooster Teeth Rebrands SVOD Service as First, Adds Double Gold...

VidCon 2016 2

VidCon 2016 Wrap: Reveals, Debuts and a Christina Grimmie Tribute

UFluencer Signing June 27 2016

uFluencer Group Signs Four YouTube Beauty & Lifestyle Gurus


SoulPancake Acquires New Age Creators, Kicking Off with A Full...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
Tales of the Serengeti Wildseed Studios BBC Three

BBC Three Orders Two Animated Series from British IP Incubator...


Vemba Secures $5M Series A Round from Upfront Ventures & BDMI


Halfbrick’s “Fruit Ninja Live” Tournament...

Cannes Lions

Who Won Entertainment Lions?

Instant Time INc.

Time Inc.’s ‘New Famous’ Platform Instant...

Susan Wojcicki YouTube

Take That, Facebook: YouTube Adding Mobile Live Streaming


YouTube Red Sticking with Influencers

VidCon YouTube Intimacy Problem

Do YouTubers Have an Intimacy Problem?


VidCon 2016: 5Qs With Keynote Speaker Jens Christensen

Zefr Top 100 Influencers

Zefr Calculates 100 Top Digital Influencers

VH1 What's Trending Huge on the Tube

Can “What’s Trending” Transform Itself into E!...


Good Amplified Teams with Internet Famous Database to Match...

BuzzFeed is number one for views across social video platforms in may

Ze Frank’s Memo May Have Just Opened the Biggest Can of IP...

Alice Ng uFluencer Group

uFluencer Group Taps Alice Ng to Head Talent in Asia-Pacific Region

Internet Famous Shane Dawson

If YouTubers Relate to ‘Internet Famous,’ They Need...

Rooster Teeth Lazer Team

Rooster Teeth’s “Lazer Team” Grabs...


VidCon Going Global in 2017 with Events in Australia and Amsterdam


Fullscreen Signs Five Creators, incl. Superfruit, Ricegum and...

Star Wars Force Friday Unboxing Maker Studios

How Toy Manufacturers Make Streaming Video the Gift That Keeps...

Art of More Dennis Quaid Crackle

Crackle’s ‘The Art of More’ Adds Merritt...


Gunpowder & Sky Set to Develop Skate-Themed Thriller from...

Alias Grace Netflix

Margaret Atwood’s ‘Alias Grace’ Gets...


Jerky Brand Oberto Makes Sports Play in Video Series with Nitro Circus

Melvin Gregg CAA

Actor/Vine Star Melvin Gregg Signs with CAA

insurrection logo

Verizon Hearst Media Partners’ Seriously.TV Orders First...

Sports Illustrated

Sports Illustrated Adds Emmy-Winner Josh Oshinsky to Digital Team

Machinima Logo

Machinima Goes Over-the-Top in Spain and Portual with AMC...

Christina Grimmie and Dog Chloe

Christina Grimmie On Giving Back: ‘You Shouldn’t...


E3 Is A Showcase For Of Branded Content in All Its Variations

@SummerBreak Season 4

Transmedia Reality Series ‘@SummerBreak’ Gets Season...

Culver Studios River Studios

Virtual Reality Start-Up River Studios Opens L.A Operation


Vimeo Wins Round in Copyright Battle with EMI

David Brent Life on the Road Ricky Gervais Netflix

Netflix Stays in Ricky Gervais Business with ‘David Brent:...


TheStreet Rolls Out Blue Chip In-House Branded Content Studio

Sports Illustrated Tech & Media Time Inc.

Time Inc. Launches Sports Illustrated Tech & Media...

Super Deluxe Turner

Turner Officially Resurrects Super Deluxe Comedy Portal