YouTube Will Air Its Own Super Bowl Halftime Show

/ Jan 16, 2015


Those who aren’t interested in watching Katy Perry and Lenny Kravitz during this year’s “Super Bowl Halftime Show” will have the chance to go online and watch some of YouTube’s biggest stars instead.*

YouTube plans to put on its own halftime show during the year’s biggest television event. It will be hosted by Harley Morenstein, the main guy behind the popular YouTube cooking series “Epic Meal Time.” Morenstein is a member of Collective Digital Studio, which will be producing the program in partnership with YouTube. More than 20 YouTube stars and musicians — some of whom are also affiliated with CDS — will appear during the show, including Freddie Wong, Toby Turner, and Rhett and Link.

Running during the game and filmed at YouTube Space LA, YouTube’s show will feature musical performances and stunts, as well as fake ads created by the online stars. Wong’s ad, for instance, will be a parody of ‘90s-style ads for sugary drinks, one that devolves into something much darker, according to Bloomberg.

The halftime show is part of YouTube’s overall effort to get advertisers to use its platform. The live-stream will air on the AdBlitz channel, which YouTube uses as a hub for brands to distribute their Super Bowl ads.

“The halftime show falls in nicely with this huge theme for us, which is the notion of brands as creators and the commercial as content,” said Suzie Reider, managing director of brand solutions for Google, to Bloomberg. “When you’re an advertiser, your ad sits on YouTube next to a piece of content.”

Currently, AdBlitz has teasers for some ads that will run during the game. Once a commercial has aired on TV, the brand usually uploads it to the channel — though that might not be the best strategy, based on stats provided by YouTube. Last year, Super Bowl ads that were released before the game were watched more than 160 million times on YouTube — and averaged 2.5 times more views than those that were released on game day.

Following the game, AdBlitz will also have a “postgame gallery” offering behind-the-scenes footage of various Super Bowl spots.

*Or you could be a real American and watch the Puppy Bowl.

Tags: , , , , , , , , , , ,


Summer Music Festivals and Branded Content

Al Roker

Roker Media Partners with HooplaHa on Live Streaming Originals Slate

Campus Insiders Twitter

Twitter to Live Stream 300 College Sporting Events via Campus...

Comic-Con Logo

Circa Teams with Defy Media’s Clevver for Comic-Con Coverage

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
International Drone Racing Association ESPN

Drone Racing Gets Dedicated Streaming Channel Drone TV


Amazon and Netflix Alum David Loker Heads to Ayzenberg


CAA Grabs Andrew Graham from Big Frame; Retains Clients as Agent Rep

Machinima Logo

Machinima Takes China with Sohu Partnership

Periscope is Twitter's live-streaming video app

Periscope Adding New Watch and Discovery Features

Transformers Combiner Wars Machinima

Machinima Reveals Voice Cast & Trailer for...


Amazon Unveils 2016 Comedy Pilot Season

Ana Kasparian The Young Turks

The Young Turks’ Ana Kasparian Talks Puke, Vitriol &...

Algorhythm New Form Digital Above Average Craig Benzine WheezyWaiter

What Above Average Plans to Do with $15M in Funding from Turner...

Adam Sandler Ridiculous Six Netflix

Adam Sandler Teams with Oscar-Winner Jennifer Hudson for Netflix...


Video Is Not The Answer (But Great Video Might Be)


Twitter and NBA Partner on Two New TV-Style Shows

BuzzFeed Tasty

BuzzFeed’s ‘Tasty’ Stays Atop Cross-Platform...

Reelio Logo

Reelio Greenlight Serves Up Brand-Ready Influencer Project Database

Kalel Kin Community

Kin Community Coming to Australia

Internet Creators Guild

Is Hank Green’s Internet Creators Guild a Fair Deal?


Netflix Disappoints with 1.68M Net Subscriber Adds in Q2 2016

Star Trek Logo

New ‘Star Trek’ Series Going Boldly with Netflix...

Pokemon Go

The Week In Branded Content


Popsugar Partners with ABC for Political Convention Coverage

Moms With Attitude Awestruck

Awestruck Bringing the World More ‘Snooki and JWOWW: Moms...


Merry Jane Throws Stoned Pokemon Party on ‘Super High...


Netflix Grabs 54 Emmy Nominations, Amazon Scores 16


FULL LIST: Inaugural Short Form Emmy Nominees

Catastrophe Amazon

Amazon Invites ‘Catastrophe’ for 2 More Seasons

VidCon 2016 2

5 Things I Learned at VidCon 2016

Boondoggle ABC Ty Burrell

ABC Revamps Streaming Service with 7 Original Short-Form Series...

BitTorrent News

BitTorrent News to Debut with Republican Convention Coverage

YouTube Money

YouTube Touts Anti-Piracy Efforts as Per-Stream Payments to...

Outstream Video Sublime Skinz

Why Outstream Video is Going to Drive the Video Market

Netflix acquires three new indie flicks

Netflix Price Increases Won’t Scare Away Many Subscribers,...

Sickhouse Idigenous Media

Indigenous Media Returns to ‘Sickhouse’ for Sequel


LeBron James’ Uninterrupted Adds Gotham Chopra as...

Project Greenlight Studios See Yourself

Project Greenlight Digital Studios Launches LGBTQ Filmmaking...

Disney Accelerator

Disney Accelerator Taps JauntVR, Playbuzz and YouTube...

PewDiePie 3-2-15

Warner Bros. Settles FTC Charges for Payments to PewDiePie and...