YouTube’s Apple TV App Now Features Ads

/ Dec 9, 2014

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A quartet of new apps have arrived on Apple TV, but maybe the most important update is that the YouTube app on the streaming device now supports advertising.

This update, which comes as part of a larger app refresh from YouTube, means that the video giant’s full library is now available to Apple TV users. Previously, YouTube videos that required monetization — such as music videos — were excluded from the app specifically because it did not support advertising.

Other updates to the YouTube app on Apple TV include a new design that mirrors the user experience across the site’s other mobile and connected-TV apps, as well as content recommendations and predictive search. Here’s a video about all of that:

While YouTube has updated its Apple TV app, a few other content providers have launched apps on the streaming device. These include:

Conde Nast Entertainment, which has launched an app for its video site The Scene. Available for free, The Scene app offers access to original series produced by CNE for its magazine brands, including GQ, Vanity Fair, Wired, and Vogue. It also syndicates video clips from media partners like AOL, BuzzFeed, and PBS.

Fusion, a millennial-focused joint venture from ABC News and Univision Communications, the app offers news and pop culture content. Also available for free, the Fusion app is currently offering an exclusive first look at the season premiere of “Now You Shut Up,” a series hosted by Paul F. Tompkins.

Dailymotion, which probably doesn’t need any introduction but is available for free.

UFC.TV, a subscription streaming video service from UFC that offers access to live events and original programming from the mixed martial arts league. Available or $9.99 per month.

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