YouTube’s Patrick Walker Joins Base79 as Chief Content Officer
Patrick Walker, up until now the senior director of content partnerships at YouTube, is joining European MCN Base79 as its new chief content officer. He will oversee Base79’s content partnerships and global programming strategy as the company looks to expand internationally.
Walker was Google’s first YouTube-related hire outside of North America, and was instrumental in expanding the video site’s presence to Europe, the Middle East, and Africa. He was behind several major deals between YouTube and traditional media companies, including the BBC and Channel 4 in the UK, as well as a streaming deal for the Beijing Olympics in 2008.
Base79 recently received an investment from the CAA-backed Evolution Media Growth Partners, with the goal of using the new funds to launch more owned and operated channels and expand the company’s presence in Europe — things which Walker will obviously now have a hand in. Base79 also counts The Chernin Group as an investor.
The company’s YouTube network generates over 650 million views per month across 800 channels. In addition to five original channels as part of YouTube’s programming initiative, Base79 helps media partners like BBC Worldwide, IMG, and Guiness World Records find and monetize their IP on YouTube.Tags: Base79, BBC Worldwide, Channel 4, Europe, Guinness World Records, MCNs, Patrick Walker, youtube