YouTubers The Slow Mo Guys Will Slow Down New Rovio Game ‘Retry’
Collaborating with Rovio are The Slow Mo Guys, whose content is “seamlessly integrated” into the game, according to Rovio. In other words, there’s a slow-motion level to the game that’s styled after the work of the YouTube creators.
Per the partnership, a media campaign will promote The Slow Mo Guys in Europe, the Middle East, and Africa. This means people in those regions will see the YouTube creators in various pre-roll and other ads across Rovio’s network.
Global digital agency Essence connected the YouTube talent and Rovio to make The Slow Mo Guys a part of “Retry.” Besides Google, Essence’s clients include eBay, Barclays, and Expedia.
In case you’re curious, here’s the official trailer for “Retry”: