YuMe Files $65 Million IPO

/ Jul 3, 2013

YuMe

Video ad network YuMe filed a $65 million IPO with the SEC yesterday. The company ended 2012 with a $6.3 million profit, a result of 70% year-over-year growth and $116.7 million in revenue.

YuMe competitor Tremor Video (TRMR) went public last Thursday with an initial price of $10, which briefly rose before dropping to $8.50 by the end of the day. It’s currently sitting at about $7.50 per share (the NYSE hasn’t closed for the day), but hasn’t topped $9 since its debut.

To be fair, Tremor has been a publicly-traded company for only five days. So it doesn’t necessarily mandate that YuMe will face the same challenges that Tremor is currently experiencing. Though the fact that Tremor’s IPO filing was larger by $21 million does suggest YuMe has more modest expectations for its stock.

YuMe is the second of three major online advertising networks expected to  go public this year, with Adap.TV rounding out the trio.

A lot of people within the online video industry will be keeping a close eye on how these companies perform. In a way, Wall Street’s position on video ad tech will signal how far away video ad tech is from resolving the issues that currently plague the industry — issues such as measurement standards that everybody can agree on and what can be best described as a colossally cluttered market.

Tags: , , , , , ,


AlecShankman_VideoInk_300x250

Digital Dealmakers: Alec Shankman – Shaping the Then, and...

 
Digital video industry news today

News to Know: theAmplify Acquired, Hulu Orders...

 
Allen_Debevoise_300x250_VideoInk

Power Sixer: Allen DeBevoise Continues to Push Third Wave of Media

 
Webby Awards took place last night!

Five Branded Content Takeaways From the Webby Winners

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
YouTube Money

YouTube Cries Uncle: Videos Will Earn Revenue While Content ID...

 
Jonathan Skogmo, Jukin Media

Power Sixer: Meet Jonathan Skogmo, Jukin Media’s King of...

 
DreamWorks Animation

Controlling Interest in AwesomenessTV in NBCUniversal’s...

 
Wet Hot American Summer Netflix

Netflix Orders More ‘Wet Hot American Summer’

 
Judy McGrath Astronauts Wanted

Power Sixer: Meet Judy McGrath, Astronauts Wanted’s Lead...

 
Amina_Canter_VideoInk_300x250

Digital Dealmaker Amina Canter Is Bringing Traditional Chops to...

 
Studio71 Paramount

Digital Influencer Features Make the Majors with...

 
JC_Cangilla_VideoInk_300x250

Who’s the Man Behind Newform Digital’s Many Deals?...

 
Machinima hired James Glasscock as SVP of Strategy and Business Development

Questions & Answers with 2016 Digital Dealmaker James Glasscock

 
Univision Creator Network

Univision Creator Network Now Has Beauty and Fashion Vertical

 
Flula Borg

YouTube Music Star Flula Borg Signs with Studio71

 
Susanne Daniels

Power Sixer: Meet Susanne Daniels, the Force Behind YouTube Originals

 
JimmyMaymann

Power Sixer: Meet AOL’s Global Kingpin Jimmy Maymann

 
Dealmakers2016_600x250

Introducing the 2016 Digital Dealmakers

 
kendall_rhodes01

Dealmakers 2016: Kendall Rhodes from Untitled Entertainment

 
PowerSixer2016

Introducing the 2016 Power Sixers!

 
FilmStruck

Turner Teams with Criterion for FilmStruck SVOD Service...

 
Jason Goldberg STX Entertainment

STX Taps ‘Punk’d’ Creator Jason Goldberg to...

 
oculus for consumers

How quickly will online video transition to VR?

 
Bret Easton Ellis Fullscreen

‘American Psycho’ Author Bret Easton Ellis Signs Up...

 
Netflix_new

Netflix Begins Production on ‘Okja,’ Sparks...

 
walkinthewoods3-xlarge

Amazon Signs Multi-Year Output Deal with Broad Green Pictures

 
DollarsMoving_VideoInk_300x250

Why Getting TV Dollars to Go Online Is Easier Than You Think

 
INTX_300x250_VideoInk

Why Disruption Is the New Best Friend of the Online Video and TV...

 
Tyler James Williams RePlay New Form Digital Go90

Ex-‘Everybody Hates Chris’ Star Talks Going Mobile...

 
All Def Digital

All Def Digital Launches In-House Creative Agency Targeting...

 
Facebook Live Cafe Latte Tastemade 2

Because It’s Facebook, Stupid: Why Facebook Live is...

 
TrevorStevens_VideoInk_300x250

‘Rock Steady Row’ Feature Gets Picked Up By SUPERGRAVITY

 
Bryan Cranston, Eric Berger, Kate Bosworth and Dennis Quaid at Crackle’s upfront presentation held at the New York City Center on April 20, 2016.

Crackle Unveils Originals Slate, ‘Break-Free’ and...

 
NathanBrown_VideoInk_300x250

Nathan Brown Lands at Discovery Digital Networks

 
RYOT

AOL Acquiring VR Studio RYOT to Bring Immersive Video to...

 
Abrams_Talent_300x250

Abrams Artists Adds Two Talent To Alt Programming Roster

 
Seeso_Logo_VideoInk_300x250

NBC’s Seeso Looks to Boost Audience Via Amazon Prime Deal

 
Tidal

Tidal Announces New Original Series With BET —...

 
Microsoft Pulse

Microsoft Wants Companies to Take Video Pulse to Measure Engagement

 
SawyerHartman_200x200

Exclusive: Sawyer Hartman Signs with Untitled Entertainment