YuMe: Tablet Video Viewers Pay More Attention
If you want the viewer’s attention, it might be best if they are watching your video or ad on a tablet. Per the findings from a consumer survey conducted by YuMe and IPG Media Labs, 85% of tablet video viewers multitask when using their tablets, compared to 86% of smartphone video viewers, 87% of computer users, and 97% of TV viewers. Admittedly, the difference between tablets, smartphones, and computers are negligible. But the study also found that 33% of tablet video viewers watch videos alone, versus 29% of computer users, 28% of smartphone users, and 5% of TV viewers.
When it comes to video ads, 57% of tablet video viewers are able to recall a brand without being prompted, compared to 49% of smartphone video viewers, 47% of computer viewers, and 45% of TV viewers.
Why is this the case? Maybe it’s because, according to the study, the two most common places inside the home where people watch video on their tablets are the bed and the couch. And 100% of tablet video viewers watch video when they’re at home.
Here’s a link to the chart summarizing the findings from YuMe and IPG Media Labs, or you can just take a look at it below.Tags: Ad Recall, IPG Media Labs, Research, Tablets, Video Viewing, YuMe