ZEFR Brings Fuisz Media’s Interactive Hovering Tech to YouTube
ZEFR, the LA-based startup that helps media companies, content providers, and brands identify and monetize their clips on YouTube, has signed an exclusive deal with video engineering firm Fuisz Media for its annotated pixel technology.
Fuisz offers a full-service platform that can identify moving elements within a video, including people and products. Brands and content owners can ostensibly use this technology to “dynamically” insert clickable annotations on to the moving elements in the video. In other words, when a viewer hovers over a product within that video, they can click a link to buy the that product. If the viewer hovers over an actor or actress in the video, they can click a link to the IMDB page of that individual. It’s easy to see how this type of technology could pique the interest of brand advertisers and media companies.
ZEFR says it will make the Fuisz platform available to its brand and content partners as an extension of its end-to-end channel management services, which also include customized post-rolls, video claiming, curated playlists, and other methods designed to increase views and engagement on YouTube.
Tags: advertising, brands, E-Commerce, Fuisz Media, IMDB, Interactive Video, youtube, ZEFR