ZEFR Sells Movieclips Business to Fandango
Fandango, the movie-ticketing and information site owned by NBCUniversal, has acquired Movieclips from YouTube network ZEFR.
Financial terms of the deal were not disclosed.
Movieclips, which was the original name and business of ZEFR, encompasses an owned-and-operated website as well as 25 film-centric YouTube channels. The entire network features a catalog of 45,000 curated film clips, trailers, and original film-related video content, reaching more than 7 million subscribers. Citing YouTube data, ZEFR says the Movieclips network averages 200 million views per month.
Fandango is acquiring both the network and the team that operates it.
With the business now under its umbrella, Fandango says it will be able to offer moviegoers a product offering that spans video, movie discovery, and ticketing — as well as the ability for film marketers to reach this audience along the decision-making process.
“The Movieclips acquisition will further serve our fans, enhancing the Fandango experience with amazing video content available at one definitive destination,” added Fandango president Paul Yanover in a statement.
Movieclips was launched by the company that’s now known as ZEFR in 2009 with the purpose of allowing fans to watch their favorite movie trailers and clips, and for the owners of that content to monetize that viewership. To date, the network has been responsible for more than 5.2 billion video views.
“When we created Movieclips five years ago, we saw the huge potential of YouTube as a place for fans to connect with content,” said ZEFR co-founder Rich Raddon. “Movieclips played a key role in helping develop ZEFR and we’re thrilled to be sending it to Fandango where it will continue to be utilized and enjoyed on such a large scale.”
Going forward, Movieclips content will continue to be available on its existing platforms and channels, as well as featured across Fandango’s online and mobile platforms.
ZEFR, meanwhile, will expand on its core business of helping media companies, brands, and other rights-owners find and monetize their clips on YouTube. In February, the company raised a $30 million financing round led by Institutional Venture Partners.Tags: Acquisition, Content ID, Fandango, films, MCN, NBCUniversal, ZEFR