Zefr Taps Agency World for New Marketing Boss
Venice-based YouTube marketing and analytics startup Zefr has named veteran agency executive Dave Rosner as its new senior vice president of marketing. In the role, Rosner will be responsible for leading the company’s marketing efforts. This includes establishing Zefr’s positioning as well as managing marketing and communications activities. He will be based in New York.
Prior to Zefr, Rosner was an EVP at Initiative, a global media agency under the Interpublic Group banner, where he led its Innovations unit.
Zefr specializes in a variety of software services for brands and media companies on YouTube, including rights management, social marketing, and audience development. In February, the company raised $30 million in a financing round led by Institutional Venture Partners.Tags: Dave Rosner, Digital Marketing, Exec Moves, institutional venture partners, MCN, Movers, rights management, Video Advertising, YouTube Advertising, ZEFR