‘Betas’ Should Have Never Left the Test Phase

/ Nov 26, 2013


We ranked it:





In Amazon’s latest original “Betas” people have names like Trey, Nash, and Hobbes. In “Betas,” people say things like “BRB is a PowerPoint piggybacking on an illegal hack of Facebook.”

If you pine to reach the golden halls of some abandoned warehouse turned communal workspace nestled in Silicon Valley, you will love “Betas.” However, if hashtags, Vine, hacking, apps, and the word algorithms send you spiraling into a well of rage, stay away, my friend.

“Betas” in this post, post, post-ironic world cannot seem to figure out whether it hates itself. We are introduced to characters who are the embodiment of the Silicon Valley tool and expected to laugh when they are humiliated. But almost in the same breath, our characters whisper names like Sean Parker with a reverence usually reserved for Grecian demigods. As viewers, we are expected to somehow differentiate between Silicon wag #1 and Silicon wag #2. Their differences are negligible, yet Silicon wag #1 is wealthy, and successful, and he wears a nice suit. He must be cool, right?

As “Entourage” placed fast cars, big homes, and beautiful women on a pedestal, “Betas” does its best to convince us that work lofts and Red Bull vending machines are the signature of any young, hip CEO with a really good idea for an app. We’ve all met this guy, and chances are that you probably don’t like him. He’s probably wearing Google Glass and telling you about the latest tech summit he just attended. His business card has a QR code, and he name drops. If you need a clearer picture, just watch “Betas,” the main character — “Trey” — is that dude, except he’s handsome and charming. The rest of the cast is a mashup for loveless nerd, another loveless nerd, and a loveless deadbeat. There’s also a beautiful legal consultant who hides her heart of gold beneath power suits and a stone exterior. Not much is notable here.

“Betas” seems to have been built solely for a demographic that places a premium on Twitter followers and unique hits. It’s meant to be enjoyed with an iPhone 5 in one hand and a craft beer in the other. The show is for a sect of people who follow the trades and give a damn about Mark Z’s hunting trip in Iowa. For everyone else, unfortunately, “Betas” is easily skippable.

Tags: , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...