‘Betas’ Should Have Never Left the Test Phase

/ Nov 26, 2013

BETAS

We ranked it:

D

 

 

 

In Amazon’s latest original “Betas” people have names like Trey, Nash, and Hobbes. In “Betas,” people say things like “BRB is a PowerPoint piggybacking on an illegal hack of Facebook.”

If you pine to reach the golden halls of some abandoned warehouse turned communal workspace nestled in Silicon Valley, you will love “Betas.” However, if hashtags, Vine, hacking, apps, and the word algorithms send you spiraling into a well of rage, stay away, my friend.

“Betas” in this post, post, post-ironic world cannot seem to figure out whether it hates itself. We are introduced to characters who are the embodiment of the Silicon Valley tool and expected to laugh when they are humiliated. But almost in the same breath, our characters whisper names like Sean Parker with a reverence usually reserved for Grecian demigods. As viewers, we are expected to somehow differentiate between Silicon wag #1 and Silicon wag #2. Their differences are negligible, yet Silicon wag #1 is wealthy, and successful, and he wears a nice suit. He must be cool, right?

As “Entourage” placed fast cars, big homes, and beautiful women on a pedestal, “Betas” does its best to convince us that work lofts and Red Bull vending machines are the signature of any young, hip CEO with a really good idea for an app. We’ve all met this guy, and chances are that you probably don’t like him. He’s probably wearing Google Glass and telling you about the latest tech summit he just attended. His business card has a QR code, and he name drops. If you need a clearer picture, just watch “Betas,” the main character — “Trey” — is that dude, except he’s handsome and charming. The rest of the cast is a mashup for loveless nerd, another loveless nerd, and a loveless deadbeat. There’s also a beautiful legal consultant who hides her heart of gold beneath power suits and a stone exterior. Not much is notable here.

“Betas” seems to have been built solely for a demographic that places a premium on Twitter followers and unique hits. It’s meant to be enjoyed with an iPhone 5 in one hand and a craft beer in the other. The show is for a sect of people who follow the trades and give a damn about Mark Z’s hunting trip in Iowa. For everyone else, unfortunately, “Betas” is easily skippable.

Tags: , ,


facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

 
FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...