Brains Behind “Closet Genius” Nail It
We ranked it:
“Closet Genius” really is genius. I’ve reached this conclusion despite early reservations — the main one being that ‘black sheep platform’ MSN airs the weekly online video program. Not only does “Closet Genius” keep up with TV favorites like TLC’s “What Not to Wear,” but it is far more applicable to daily life. Who hasn’t gained weight only to see their wardrobe stay the same size, or started a new career that requires an entirely new one? “Closet Genius” and celebrity stylist-turned-host, Tanya Gill (who is absolutely charming once you get past her stiff appearance) has the answers.
The show, does however, lack in depth. The episode narrative from mini-segment to mini-segment feels disconnected and underdeveloped. While this can be chalked up to the nature of online video time constraints and assumed attention spans, “Closet Genius” episodes end up feeling a bit rushed. Viewers want to see what the women’s closets look like before and after, but the before/after element is simply missing from the show.
Because episodes alternate between “real life” scenarios and women to tips and how-tos, “Closet Genius”’edu-tainment value is still high enough to keep viewers hooked (not to mention the e-commerce potential on the product placement recommendations made by Gill if the audience takes shape, which it has started to do.) Most episodes range upwards of 30K views, and even top the couple 100K mark, which I think anyone would consider a real win on MSN.
“Closet Genius” also dovetails nicely to “Face to Face,” a makeup competition show in the vein of Lifetime’s “Project Runway,” but with makeup challenges. While the show just barely premiered last week, “Face to Face” seems to be a promising bet for MSN and complements “Closet Genius” nicely — kind of like leather and lace.
Tags: Closet Genius, digital series, MSN, online video, Reviews, Trium, web series, web show