First Taste of Tastemade is Less Than Filling - VideoInk
 
 

First Taste of Tastemade is Less Than Filling

/ Jul 2, 2013

HilahJohnson

We ranked it:

D

From a team of creatives who worked at Demand Media comes Tastemade, which one glib news wonk called “Machinima for food.” The aim here is to provide, via YouTube’s original channels initiative, a series of food-related programs; some of these morsels are created at the company’s 7,000 foot facility in Santa Monica with the others curated (I love/hate that word) by some sort of selection process that shows a lack of subject matter expertise — at least so far, to this fair-minded internet TV pundit.

Let’s be totally up-front here: I have sampled but one program — “Hilah’s Texas Kitchen” —  so either my not-so-random choice is not representative of Tastemade’s vision for quality video fare or I am missing the point of this odd take on one of television’s classic programming genres. I chose Hilah Johnson’s show because she lives in Austin (as do I), one of our nation’s current food hot spots, which boasts a diverse pantheon of grubstake stars including Paul Qui (he of “Top Chef” victory fame) and Aaron Franklin of Franklin Barbecue, deemed by those who know (including me, pre-vegan) as Texas’ (therefore the nation’s) numero uno BBQ joint. I figgered (as we say down Texas way) that some of Austin’s cerebral, yet folksy, food charm would rub off on Miss Hilah, but alas, I was mistaken.

Hilah, who bears a striking resemblance to Lisa Kudrow, talks way too fast, uses recipes that are garbled and when her patter is coherent, she often speaks in non sequitur double entendre (“The squash is hard, the way I like my men”). Was that Julia Child I saw spinning in her grave? I admit Hilah clearly states her videos are for beginners, but anyone whose kitchen skills that are greater than boiling water will find the instructions difficult to follow and just a tick over fair-to-middlin’ take out. If you are looking for fluid skills and a mind for innovative dishes, you’ll need to put that quest on the back burner.

Let me look beyond my snobby point of view related to cooking videos to note that Ms. Johnson, who has degrees in biology and botany, has carefully crafted a web celebrity persona that resonates with many viewers who find her charming and, as one comic would say, “has many other qualities admired by superficial man.” She is also not afraid of controversy, earning a mention in Huffington Post for her funny (but slightly misguided) video poke at Chick-fil-A’s 2012 anti-gay remarks. In a world where YouTube stars emerge from a pool of folks who can master a webcam and green screen while coaxing their cat to purr sweet nothings, the bar for art and science of cooking videos may be lowered to meet our world of snaps and clips.

I am looking forward to taking the chef’s knife to other Tastemade programs which, I hope, are blends of entertainment with food. Think Alton Brown.

 

Tags: , , , ,


NetFlix

Netflix Nabs Tina Fey’s ‘Unbreakable Kimmy...

JessicaJones1_DD

Who Will Play Jessica Jones for Netflix and Marvel?

house_of_robots

CDS Sets Companion Series to James Patterson’s Next Novel...

YouTubeChristmas

5 Reasons Brands Should Use YouTube This Holiday Season

NewsToKnow

Friday 11.21.14: News to Know

Peabody Awards

Peabody Awards Want More Digital Submissions

aereo

Aereo Files for Chapter 11 Bankruptcy

jukinmediafailarmy

Fox Orders Unscripted TV Series Based on Jukin Media’s...

Screen Shot 2014-11-20 at 3.28.02 PM

Dubai Media Launches Sports-Focused SVOD Service

Screen Shot 2014-11-20 at 12.13.26 PM

FIRST LOOK: Yahoo’s Basketball Comedy ‘Sin City...

Interstellar_02

Google and ‘Interstellar’ Want You to Take Part in...

cracklelogo

Crackle Will Be Home to Another Feature Film, ‘The...

AmazonBox

Amazon’s ‘Mozart in the Jungle’ to Debut in December

MaxandRuby

Kin Community to Manage Nelvana’s ‘Max &...

LastChanceKitchen

Bravo’s ‘Top Chef’ Web Spinoff to Debut New Season

Hungergames_01

Why Lionsgate Embraced YouTube to Promote ‘The Hunger...

NewsToKnow

Thursday 11.20.14: News to Know

netflixyoutube

Netflix and YouTube Still Hog Bandwidth in North America

Pluto_02

Pluto TV Raises $13M to Continue Building TV-Like Video Service

YouTubeMusic

YouTube to Bring Back Music Awards in 2015 — with Some Changes

newfronts

IAB Unveils 2015 Newfronts Lineup, with Newcomers Fullscreen,...

Shared_Ads

5 Most-Shared Video Ads in 2014 Still Draw from World Cup

longmire_01

Netflix Saves Another TV Show, Orders Season 4 of...

WSW_17

Web Series Wednesday: What’s Really Going On

netflixyoutube

Content Exec Kelly Merryman Jumps from Netflix to YouTube

Screen Shot 2014-11-19 at 4.16.03 PM

WATCH THIS: Newsy Goes Interactive to Teach You About War & Money

FactoryMade

Japan’s Mitsui Puts Stake in Media Incubator FactoryMade

Screen Shot 2014-11-19 at 12.33.06 PM

Xiaomi Invests $300 Million in Video Platform iQiyi

Zoella1

Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers

Screen Shot 2014-11-19 at 12.08.30 PM

‘Everything But the News’ Is Back on PBS Digital Studios

NewsToKnow

Wednesday 11.19.14: News to Know

Screen Shot 2014-11-19 at 10.52.38 AM

Alec Baldwin Gives Love Advice in New Above Average Series

Milk Video

Samsung Launches Milk Video, Another Mobile-Video Discovery Service

bill cosby netflix

Netflix ‘Postponing’ Bill Cosby Comedy Special

BroadbandTV TGN

BroadbandTV Opens Sales Office in New York

netflixTV

REPORT: Nielsen to Measure Netflix, Amazon Viewership

Screen Shot 2014-11-18 at 11.34.07 AM

WATCH THIS: Wale’s Famous Rant Against Complex Was Because...

NetflixAU

Netflix Is Heading Down Under in March

Kenneth_Tarpey

Former comScore CFO Takes on Same Role at Videology