‘Little Women, Big Cars’ Gets Good Mileage

/ Apr 16, 2013


We ranked it: 


AOL’s original scripted show Little Women, Big Cars  premiered its second season yesterday and when the show is not being trite, it is charming. The web series is a bit sitcom-y as it follows four distinct women  – one a divorced lawyer, another the super mother that can’t say no –  around as they navigate through life as soccer moms. Each woman is a bit of a trope which works in the spirit of comedy, and each episode will have at least one or two smirk-worthy jokes. A tamer Sex in the City for married suburban moms? Yep.

The female cast is generally on point – overacting on few occasions – and includes Amy Yasbeck (Robin Hood: Men in Tights, The Mask, Pretty Woman) and Kristy Swanson (Ferris Bueller’s Day Off, Buffy the Vampire Slayer.) It’s cheery good fun and the show grows on you. I am not the target demographic – unmarried 20-something city girl here –  but by the third episode of season 2, I decided to go back and watch some of the first season.

At an average of six minutes long per episode of which there are 19, total run time for this season is under two hours. AOL decided to upload all 19 at once, because as Karen Cahn, the head of AOL’s original programming, explained to AdWeek, the Little Women, Big Cars viewer was watching four or five episodes at a time.

This binge-like viewing habit makes sense when you consider how short each episode is, but at the same time also makes for an annoying advertising viewing experience. Allstate has signed as the sole sponsor of the show so the only ads you see are theirs. After doing some light “view bingeing,” you will have seen all of their ad roll. If you don’t roll your eyes at the occasionally bad joke for middle-aged moms, repeated exposure to the same Allstate ads will do the trick.

All in all, “Little Women, Big Cars” is likely to reign in viewership for the long haul.

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