'Tainted Love' a Wild, Graphic Ride - VideoInk
 
 

Machinima’s ‘Tainted Love’ a Wild, Graphic Ride

/ Jul 9, 2013

taintedlove

We ranked it:

A

I don’t want to go all Marshall McLuhan boring TV historian on you, but it’s safe to say the best shows fit the medium. The web, internet-TV medium is still feeling its way toward mass appeal by experimenting with commercial programming suited for today’s multi-screen, ADD consumer who wants to be entertained or informed in a few blinks of the eye. As a prime example of a short and powerful smack to the senses, I call your attention to NSFW “Tainted Love,” a wild, graphic novel of a web series from Machinima, an entertainment company whose target is “hard to reach 18-34 year old males.” (So it says on its website.)

Synopsis: Orlando Jones is Black Barry, our heroic villain who teams up with his with-child girlfriend, Jezebel (Deanne Reeves), to square off with underworld boss, Eric Roberts. Jones and Reeves commandeer a large pile of cash destined for Roberts, which leads to much gunplay, excessive foul language, and a rather large dose of blood-like substances. Cops enter the fray and the old Witness Protection gambit is tossed into the mix. As you can tell, the plotline is predictable, but who cares? The animated comic-book-on-steroids display of graphic annotations is hilarious with the overall production on par with any superhero action flick. Each episode is a rapid-fire five minutes save for the season finale which is closer to eight, complete with ending cliffhanger.

Jones and Roberts are perfect bookends here, each bringing a wealth of film and TV experience to the party. Jones is a rare acting chameleon, changing from funny to crazed maniac in seconds through facial expressions punctuated by a somewhat crazed pair of googly eyes. Roberts, who won a Golden Globe in 1983 for his memorable turn as Playmate Dorothy Stratten’s jilted murderous mentor, has perfected the off-his-rocker bad guy which is on display in a memorable “CSI: Miami” episode (Whacked: Season 3, episode 23) and “The Dark Knight.” Face it, the dude is just plain creepy.

All of the glory that is “Tainted Love” aside, the distribution model of the Machinima Prime network is rather cattywhompus (as they say in the South). Machinima overall has north of eight million YouTube subscribers but a show like this comedic action/drama gets lost among the programming aimed at gaming enthusiast. With Machinima’s ambition to create a premium subscription video/OTT business, there is hope that “Tainted Love” could portend a new wave of programming suited to tastes of attention-starved digitally inclined young consumers.

 

Tags: , , , , , ,


YoutubePlaybookBrands

3 Ways for Brands to Sharpen Their Ad Campaigns on YouTube

ChannelFlip

ChannelFlip’s Two, New Divisions Target Creators Outside MCN

Mitchell_Davis

Mitchell Davis on Growing Up Online and His YouTube Evolution

Alibaba

What Yahoo Should Do with Its $8.3B Alibaba Windfall

YouTube

Getting YouTube Creators on Board with Your Brand

Machinima Prime

Machinima Prime Renews Focus on Showcasing YouTube Filmmakers

endemol beyond ali a

Endemol Beyond Launches eSports Channel to Crown Ultimate Gamer

dramafever

DramaFever Unveils Fall Lineup of International TV Shows

maria menounos afterbuzz tv

Maria Menounos’ AfterBuzz TV Signs with Collective Digital...

NewsToKnow

Friday 9.19: News to Know

YouTube

YouTube Confirms Plans to Fund Original Content from Top Creators

KidsatPlay

Kids at Play Inks New Representation for Branded Content in the...

BeautyCon2014

BeautyCon Raises $2M in Funding Round

MobileVideo_alist02

Mobile Video For Brand and Entertainment Marketers

Screen Shot 2014-09-18 at 3.14.16 PM

Fullscreen Partners with Loudr to Help Talent Monetize Music

XboxES

Microsoft Layoffs Hit Xbox Entertainment Studios Ahead of Closure

OMD

Media Agency OMD Hosts Tinder-Like Meetup for Brands and Content...

smosh

Lionsgate Nabs Worldwide Distribution Rights to ‘The Smosh...

MichellePhan

Michelle Phan Strikes Back at Ultra Records with Countersuit

VIS_MagnetMedia

Magnet Media Hires Director of Business Development

AmazonFireTV

A+E Networks TV Everywhere App Now on Amazon Fire TV

NetFlix

Netflix Is Huge in Canada, Too

kincommunity2

Canada’s Corus Entertainment Leads $12M Round in Kin...

MakerStudios_01

Maker Studios Celebrates 25th Anniversary of...

NewsToKnow

Thursday 9.18: News to Know

baby chick

New YouTube BabyLeague Series Stars Magical Toddler

Justice League

WB & DC Entertainment Team with Machinima on Animated...

WSW_05

Web Series Wednesday: Get Through the Week Laughing

Streaming_TV

Streaming TV Devices Are in a Tight Race

vice

Vice News Launches Mobile App on iOS

SillyGIF

EXCLUSIVE: Astronauts Wanted Taps YouTube, Vine Stars for New...

JustForLaughs

Maker Studios Launches New YouTube Channel ‘Just for...

Screen Shot 2014-09-17 at 12.45.51 PM

‘Mystery Science Theater 3000′ Lands on Vimeo

Hello

Maker Studios’ Branded Series Pairs Chocolate with YouTubers

YouTube_Flag

DoubleVerify Taps Veenome to Help Advertisers Avoid Unsafe Videos

iheartradio

iHeartRadio Music Festival to Stream on Yahoo Live

JW Player

JW Player Raises $20M to Build ‘Open Video Ecosystem’

NewsToKnow

Wednesday, 9.17: News to Know

NATPE

NATPE Sets Digital ‘Market Within a Market’ for 2015...

RaceCars

‘Tuerck’d’ Races Towards Its Third Season on...