Machinima’s ‘Tainted Love’ a Wild, Graphic Ride
/ Jul 9, 2013

taintedlove

We ranked it:

A

I don’t want to go all Marshall McLuhan boring TV historian on you, but it’s safe to say the best shows fit the medium. The web, internet-TV medium is still feeling its way toward mass appeal by experimenting with commercial programming suited for today’s multi-screen, ADD consumer who wants to be entertained or informed in a few blinks of the eye. As a prime example of a short and powerful smack to the senses, I call your attention to NSFW “Tainted Love,” a wild, graphic novel of a web series from Machinima, an entertainment company whose target is “hard to reach 18-34 year old males.” (So it says on its website.)

Synopsis: Orlando Jones is Black Barry, our heroic villain who teams up with his with-child girlfriend, Jezebel (Deanne Reeves), to square off with underworld boss, Eric Roberts. Jones and Reeves commandeer a large pile of cash destined for Roberts, which leads to much gunplay, excessive foul language, and a rather large dose of blood-like substances. Cops enter the fray and the old Witness Protection gambit is tossed into the mix. As you can tell, the plotline is predictable, but who cares? The animated comic-book-on-steroids display of graphic annotations is hilarious with the overall production on par with any superhero action flick. Each episode is a rapid-fire five minutes save for the season finale which is closer to eight, complete with ending cliffhanger.

Jones and Roberts are perfect bookends here, each bringing a wealth of film and TV experience to the party. Jones is a rare acting chameleon, changing from funny to crazed maniac in seconds through facial expressions punctuated by a somewhat crazed pair of googly eyes. Roberts, who won a Golden Globe in 1983 for his memorable turn as Playmate Dorothy Stratten’s jilted murderous mentor, has perfected the off-his-rocker bad guy which is on display in a memorable “CSI: Miami” episode (Whacked: Season 3, episode 23) and “The Dark Knight.” Face it, the dude is just plain creepy.

All of the glory that is “Tainted Love” aside, the distribution model of the Machinima Prime network is rather cattywhompus (as they say in the South). Machinima overall has north of eight million YouTube subscribers but a show like this comedic action/drama gets lost among the programming aimed at gaming enthusiast. With Machinima’s ambition to create a premium subscription video/OTT business, there is hope that “Tainted Love” could portend a new wave of programming suited to tastes of attention-starved digitally inclined young consumers.

 

Tags: , , , , , ,


VGHS

First Look! ‘Video Game High School’ Season Three

bogusky

SoulPancake Acquires Short Film from Ad Legend Alex Bogusky

troyeSivan

Troye Sivan on His Most Popular YouTube Video

AmazonFireTV

What Amazon Fire TV Could Mean for Content Marketing

annoyingorange

2 Billion & Beyond: Celebrating with ‘Annoying...

bulldog

New Animalist Show Will Help You Pick Your Next Pet (Video)

maker

Here’s Another Lawsuit Trying to Stop the Disney-Maker...

NewsToKnow

Friday 4.18: News to Know

SuperSong

Sony’s FIFA Song Contest Culminates in Hour-Long Special...

Peter Chernin 4

VI Power-Sixer: Peter Chernin / Fathering the Fourth Generation...

telemundo

Telemundo Bridges Seasons of ‘El Señor de los...

ryan wyatt

Ryan Wyatt Departs Machinima to Head Programming at Major League...

MattDiamond5

VI Power-Sixer: Matt Diamond / Focused on a Digital Media Empire

GermanNetflix

Netflix Reportedly Eyeing German Expansion in Fall 2014

MobileAPP

Nielsen Preps OCR (Ad Measurement) Expansion to Mobile

uproxx

Entertainment Site Uproxx Acquired by Male-Focused Publisher Woven

AFI_Orange_Black

TRAILER: Go Back to Litchfield in ‘Orange Is the New...

NewsToKnow

Thursday 4.17: News to Know

everlast george ruiz

EXCLUSIVE: George Ruiz, Leo Kei Angelos Follow ‘First...

Flama

Univision and Bedrocket Debut Flama, an OTT Network ‘for...

6secfilms

Tribeca Film Festival Announces 2014 #6SecFilms Winners

RanHarnevo04

VI-Power Sixer: Ran Harnevo / Building the Future of Video

tv4 mckenna

TV4 Entertainment Debuts First Original Series...

MagnetMinute2

Reaching Out to Online Influencers: ‘Magnet Minute’...

Network A

Network A Expands Out-of-Home Distribution Reach

the young turks

The Young Turks Network Raises $4M from an Unlikely Source

NewsToKnow

Wednesday 4.16: News to Know

oh liza

Reviewed! Indie ‘Oh, Liza’ Finds a Unique Voice Back Home

VidCon

New Keynote Speakers, Panels Announced for Vidcon 2014

YoutubePlaybookBrands

Hacking the YouTube ‘Playbook for Brands’: 10 Content Tips

DavidFreeman2

VI Power-Sixer: David Freeman / The Power Broker for Online Video

Choosen

Crackle Premieres All of ‘Chosen’ Season Three

karen cahn

Karen Cahn, GM of AOL On Originals, Departs

NBCDigital

NBCUniversal to Create Original Shows for Hulu, Channel Sites, VOD

james franco

Vimeo Exclusively Selling New Film from James Franco

AOLadvertising

AOL Introduces Non-Stop Video Experience on Home Page

Yahoo_HOC

Yahoo Is Still Chasing Its ‘House of Cards’

NewsToKnow

Tuesday 4.15: News to Know

Zappin

Court Denies Danny Zappin’s Request to Stop Disney-Maker...