E.W. Scripps Buys Newsy for $35 Million
Monday 12.9: News to Know
Miley Cyrus Tops VEVO’s List of Most-Viewed Music Videos in 2013
AOL Taps Former HGTV Exec to Head Programming for AOL.com
Thursday 12.5: News to Know
Zazoom Hires Former AOL Exec Christine Allegro to Expand Distribution
Former Maker Exec Will Keenan Named President of Endemol Beyond USA
Machinima Returns to the Top 10 in comScore’s YouTube...
Magnify Unveils New Look for Waywire, Invites Users Back
Tuesday 11.12: News to Know
How Much Does Football Impact Digital Video Advertising? (Infographic)
AOL Debuts ‘My Ink,’ Will Plug Relevant ESPN Content...
What’s Happening with the HuffPost Live/AXS TV Deal?
AOL Forms Global Video Division with Ran Harnevo at the Helm
Thursday 10.24: News to Know
Study: A Majority of Buyers Did Not Attend the Newfronts
Is Online Video Consumption Leveling Out? A Look at...
Magnify Networks Acquires Waywire
AOL Surpasses Google in comScore’s Video Ad Rankings
Thursday 10.17: News to Know
Principato-Young Debuts ‘Jon Vs. College’ on MSN/Bing
New AOL Series ‘Acting Disruptive’ Profiles...
Scene + Heard: Advertising Week X
Monday 9.30: News to Know
When Video Meets Editorial: How Publishers Approach Video
Adap.tv Wants Access to All Types of Video Ad Budgets
Tuesday 9.24: News to Know
AOL Talks Love of Data During Programmatic Upfront
More of the Same in comScore’s August Video Rankings
Wednesday 9.18: News to Know
AOL’s Be On Pacts with comScore for Campaign Measurement
TechInk: Facebook Begins Mobile Video Push
What You Missed at the September Big Screen Little Screen NY Meetup
TechInk: AOL Completes its Adap.tv Purchase While Facebook Is...
Thursday 9.5: News to Know
AOL Is the ‘Official Digital Partner’ of Next PaleyFest
HuffPost Live Closes LA Office (Updated)
July Sees Even More Gains in Online Video Consumption
TechInk: Ad Deals, Rescinded Apps, and Connected TVs
Kristin Jones Out at Vuguru
How to Succeed and Fail at Online (News) Video
At VidCon I moderated an Industry Day panel titled “Make Online Media Make Sense,” the goal being to help television networks, producers, and traditional media brands understand the rules of online video, and how they differ from what they are used to on television. The idea was that most of the traditional media crowd does not understand what works when creating content for the web — how it’s more of a two-way experience between the creator and the viewer, how you can’t rely on brand name alone, and how social media and marketing are vital to success.
Fun discussion. But it resembled something I’ve been hearing over the past couple of months — that there are many traditional media vets (network executives, producers, other insiders) who make the leap to di… Read MoreTags: AOL, Ed O'Keefe, Hulu, mobile news, MSN, NowThis, NowThis News, original programming, Roku, social news, Vine