StyleHaul 3

NewFronts Day 7: Discovery, CDS, and StyleHaul Continue the MCN Show

Michelle Phan launches lifestyle network Icon

Michelle Phan and Endemol Roll Out Global Lifestyle Network in US, UK


YouTuber Superwoman Teams with CDS on New Spy/Beauty Series

Kandee Johnson as Charlie XCX in "Beauty ReCovered"

Kandee Johnson-Starring ‘Beauty ReCovered’ Is Back...

Meredith Foster just signed with Collective Digital Studio

Collective Digital Studio Signs YouTube Beauty Star Meredith Foster

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YouTube MCN Omnia Media Launches New Beauty Vertical

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CNE Names Claudia Sulewski ‘Host’ of Teen...


YouTubers Dispense Music-Video Style Tips in New Vevo Series

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Proactiv Teams with YouTuber Eva Gutowski on New YouTube Series

YouTube Shopping Channels ETT 11-30-14

5 Emerging Shopping Channels on YouTube


Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers


StyleHaul Signs Two Top Beauty Creators to Its Network

kandee johnson

CNE Signs YouTuber Kandee Johnson to Lead Beauty Vertical


StyleHaul Sells to RTL Group for $107M


RTL Group Close to ‘Hauling’ in StyleHaul —...


Top 5 Emerging Beauty Channels on YouTube


The Brand ‘All-Stars’ and ‘No-Stars’ of...


StyleHaul Hires AOL Exec to Lead New Branded Content Studio

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Moroccanoil’s Web Series Will Leave You...

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Top Five Emerging Consumer Brand Channels on YouTube


Michelle Phan Strikes Back at Ultra Records with Countersuit


Teen Fashion Designer Launches YouTube Channel with StyleHaul


Top 5 Emerging Beauty & Style Channels on YouTube


YouTube MCN StyleHaul Is Up for Sale, Too (Reports)

4th Annual Streamy Awards Adds New Categories, Nods to Vine


Fleur DeForce Loves Her Fans and Shows It on Social Media


Beauty TV Brings Back How-To Series with YouTuber Julie G. as Host


Supermodel Niki Taylor Teams with StyleHaul, Launches YouTube Channel

Conde Nast Entertainment

CNE Rolls Out New Programming Across Multiple Channels

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Maker Studios Sets Scripted Web Drama with Nylon TV

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YouTube to Buy TV Ads to Promote Some Top Creators (Report)

conde nast entertainment allure

Conde Nast’s Video Network Keeps Growing, Launches Allure...

macy's maker studios

Macy’s and Maker Studios Team Up to Co-Produce Competition...


Paramount Exec Mia Goldwyn Is StyleHaul’s First Chief...

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Conde Nast Entertainment Is Going to Playlist Live

Digital video industry news today

Tuesday 3.4: News to Know


Joyus Launches Style Series That Incorporates Google+ Hangouts

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Top Five Emerging Style Channels on YouTube

Digital video industry news today

Wednesday 2.5: News to Know


Surprise: Beauty Creators Are Better Than Brands on YouTube

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The Distorted View of YouTube Through a Television Lens


Big Frame Re-Ups ‘The Meetup’ for a Second Season on...


How the World Became a Beauty Expert (Infographic)


For Weylie Hoang, Beauty Goes Beyond YouTube


AwesomenessTV to Launch Daily Style Series Starring StilaBabe09


Business of Beauty: Welcome to Kandeeland


Hello Gorgeous: The Money in Beauty on YouTube

Tameka Kee

Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.

Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read More

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Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube

Tameka Kee

It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.

It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read More

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