Tuesday 3.4: News to Know
Joyus Launches Style Series That Incorporates Google+ Hangouts
Top Five Emerging Style Channels on YouTube
Wednesday 2.5: News to Know
Surprise: Beauty Creators Are Better Than Brands on YouTube
The Distorted View of YouTube Through a Television Lens
Big Frame Re-Ups ‘The Meetup’ for a Second Season on...
How the World Became a Beauty Expert (Infographic)
For Weylie Hoang, Beauty Goes Beyond YouTube
AwesomenessTV to Launch Daily Style Series Starring StilaBabe09
Business of Beauty: Welcome to Kandeeland
Hello Gorgeous: The Money in Beauty on YouTube
Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.
Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read MoreTags: Beauty, Big Frame, Business of Beauty, Channel Nine, Conde Nast, EleventhGorgeous, glamour, Jessica Harlow, Lancome, monetization, Polished, PopSugar TV, StyleHaul, TRESemme, youtube
Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube
It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.
It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read MoreTags: Beauty, Big Frame, Business of Beauty, Estee Lauder, Fashion, L'Oreal, Michelle Phan, P&G, Rachel Talbott, StyleHaul, youtube