YouTube MCN Omnia Media Launches New Beauty Vertical
CNE Names Claudia Sulewski ‘Host’ of Teen...
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StyleHaul Sells to RTL Group for $107M
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StyleHaul Hires AOL Exec to Lead New Branded Content Studio
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Michelle Phan Strikes Back at Ultra Records with Countersuit
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YouTube MCN StyleHaul Is Up for Sale, Too (Reports)
4th Annual Streamy Awards Adds New Categories, Nods to Vine
Fleur DeForce Loves Her Fans and Shows It on Social Media
Allure Builds Influencer Network to Power Video
Beauty TV Brings Back How-To Series with YouTuber Julie G. as Host
Supermodel Niki Taylor Teams with StyleHaul, Launches YouTube Channel
CNE Rolls Out New Programming Across Multiple Channels
Maker Studios Sets Scripted Web Drama with Nylon TV
YouTube to Buy TV Ads to Promote Some Top Creators (Report)
Conde Nast’s Video Network Keeps Growing, Launches Allure...
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Paramount Exec Mia Goldwyn Is StyleHaul’s First Chief...
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Tuesday 3.4: News to Know
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The Distorted View of YouTube Through a Television Lens
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Business of Beauty: Welcome to Kandeeland
Hello Gorgeous: The Money in Beauty on YouTube
Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.
Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read MoreTags: Beauty, Big Frame, Business of Beauty, Channel Nine, Conde Nast, EleventhGorgeous, glamour, Jessica Harlow, Lancome, monetization, Polished, PopSugar TV, StyleHaul, TRESemme, youtube
Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube
It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.
It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read MoreTags: Beauty, Big Frame, Business of Beauty, Estee Lauder, Fashion, L'Oreal, Michelle Phan, P&G, Rachel Talbott, StyleHaul, youtube