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RTL Group Close to ‘Hauling’ in StyleHaul —...

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Top 5 Emerging Beauty Channels on YouTube

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The Brand ‘All-Stars’ and ‘No-Stars’ of...

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StyleHaul Hires AOL Exec to Lead New Branded Content Studio

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Moroccanoil’s Web Series Will Leave You...

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Top Five Emerging Consumer Brand Channels on YouTube

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Michelle Phan Strikes Back at Ultra Records with Countersuit

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Teen Fashion Designer Launches YouTube Channel with StyleHaul

Top5_Beauty

Top 5 Emerging Beauty & Style Channels on YouTube

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YouTube MCN StyleHaul Is Up for Sale, Too (Reports)

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4th Annual Streamy Awards Adds New Categories, Nods to Vine

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Fleur DeForce Loves Her Fans and Shows It on Social Media

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Beauty TV Brings Back How-To Series with YouTuber Julie G. as Host

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Supermodel Niki Taylor Teams with StyleHaul, Launches YouTube Channel

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CNE Rolls Out New Programming Across Multiple Channels

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Maker Studios Sets Scripted Web Drama with Nylon TV

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YouTube to Buy TV Ads to Promote Some Top Creators (Report)

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Conde Nast’s Video Network Keeps Growing, Launches Allure...

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Macy’s and Maker Studios Team Up to Co-Produce Competition...

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Paramount Exec Mia Goldwyn Is StyleHaul’s First Chief...

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Conde Nast Entertainment Is Going to Playlist Live

NewsToKnow

Tuesday 3.4: News to Know

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Joyus Launches Style Series That Incorporates Google+ Hangouts

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Top Five Emerging Style Channels on YouTube

NewsToKnow

Wednesday 2.5: News to Know

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Surprise: Beauty Creators Are Better Than Brands on YouTube

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The Distorted View of YouTube Through a Television Lens

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Big Frame Re-Ups ‘The Meetup’ for a Second Season on...

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How the World Became a Beauty Expert (Infographic)

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For Weylie Hoang, Beauty Goes Beyond YouTube

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AwesomenessTV to Launch Daily Style Series Starring StilaBabe09

Kandee

Business of Beauty: Welcome to Kandeeland

BusinessofBeauty_Wide

Hello Gorgeous: The Money in Beauty on YouTube

Tameka Kee

Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.

Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read More

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BusinessofBeauty_Wide

Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube

Tameka Kee

It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.

It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read More

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