Tyler Oakley Says: Take That Meeting
Major MCNs Band Together to Form Governing Body
EXCLUSIVE: Endemol Beyond Strategy Takes Shape – Will...
Big Frame Re-Ups ‘The Meetup’ for a Second Season on...
Monday 1.27: News to Know
Thursday 12.19: News to Know
Grace Helbig, Hannah Hart, and Mamrie Hart Sell Out...
Big Frame Opens Cross-Promotion Tool Viewfinder to the Public
Watch MysteryGuitarMan Shoot an Epic Christmas Tale in One Take
YouTube Music Awards: Finding a Silver Lining in the Chaos
Thursday 10.10: News to Know
Big Frame Chases Financing, Potentially Shifts Vertical Strategy
Sawyer Hartman Shares His Best Work
Sawyer Hartman: A Pretty, Serious Filmmaker
Jimmy Tatro Will Return to the Big Screen in ’22 Jump...
Behind the Money: Who Are the VC All-Stars in Online Video?
Wednesday 8.14: News to Know
Miranda Sings Joins Big Frame
Tuesday 8.13: News to Know
Monday 8.12: News to Know
Big Frame Debuts Viewfinder to Help Creators Help Each Other
Tuesday 7.16: News to Know
Reviewed! Netflix’s ‘Orange Is the New Black’; Wonderly’s ‘Edge of Normal’; WSJ’s ‘Startup of the Year’
“Orange Is the New Black,” the latest addition to the growing roster of original programming from Netflix, is the sort of transformational milestone that takes a medium in a new direction. For the emerging class of “TV shows” being distributed via the internet (technically referred to as over the top), “Orange Is the New Black” will be celebrated as the watershed moment … Read MoreTags: Big Frame, Edge of Normal, hbo, Jason Biggs, Jenji Kohan, Netflix, Orange Is the New Black, Richard Branson, Startup of the Year, Startups, Steve Case, Superheroes, Taylor Schilling, teen, wall street journal, Weeds, Wonderly, WSJ Live, youtube
Wonderly’s ‘Edge of Normal’: Entertaining, If Uneven
Big Frame’s Wonderly to Launch First Scripted Series Tomorrow
Business of Beauty: Rachel Talbott, A Pro On and Off YouTube
Business of Beauty: MissGlamorazzi, From Tomboy to Diva
Jimmy Tatro Moves to the Big Screen in ‘Grown Ups 2′
Hello Gorgeous: The Money in Beauty on YouTube
Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.
Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read MoreTags: Beauty, Big Frame, Business of Beauty, Channel Nine, Conde Nast, EleventhGorgeous, glamour, Jessica Harlow, Lancome, monetization, Polished, PopSugar TV, StyleHaul, TRESemme, youtube
Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube
It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.
It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read MoreTags: Beauty, Big Frame, Business of Beauty, Estee Lauder, Fashion, L'Oreal, Michelle Phan, P&G, Rachel Talbott, StyleHaul, youtube