YouTube MCN Omnia Media Launches New Beauty Vertical
CNE Names Claudia Sulewski ‘Host’ of Teen...
YouTubers Dispense Music-Video Style Tips in New Vevo Series
Proactiv Teams with YouTuber Eva Gutowski on New YouTube Series
Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers
StyleHaul Signs Two Top Beauty Creators to Its Network
StyleHaul Sells to RTL Group for $107M
RTL Group Close to ‘Hauling’ in StyleHaul —...
Refinery29’s Latest Show Explores ‘Out There’...
Smartzer Gains Funding for More ‘Shoppable’ Fashion Videos
Teen Vogue Debuts New Style Series Starring Bryanboy
StyleHaul Hires AOL Exec to Lead New Branded Content Studio
Martha Stewart Halloween Fashion Competition Debuts on AOL
BBC’s iPlayer to Strut Out Multiple Shows for London...
YouTube MCN StyleHaul Is Up for Sale, Too (Reports)
EXCLUSIVE: Men’s Style Startup Dash Hudson to Tap...
Beauty TV Brings Back How-To Series with YouTuber Julie G. as Host
Supermodel Niki Taylor Teams with StyleHaul, Launches YouTube Channel
CNE Rolls Out New Programming Across Multiple Channels
Maker Studios Sets Scripted Web Drama with Nylon TV
Conde Nast’s Video Network Keeps Growing, Launches Allure...
Macy’s and Maker Studios Team Up to Co-Produce Competition...
Paramount Exec Mia Goldwyn Is StyleHaul’s First Chief...
Conde Nast Entertainment Is Going to Playlist Live
Go ‘Inside Vogue’ via New Series from Conde Nast
Defy Media Teams with Cotton Inc. on New Branded Style Series
The Top Five Emerging Entertainment Channels on YouTube
AwesomenessTV to Launch Daily Style Series Starring StilaBabe09
Business of Beauty: Zoella, A Star from Across the Pond
Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube
It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.
It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read MoreTags: Beauty, Big Frame, Business of Beauty, Estee Lauder, Fashion, L'Oreal, Michelle Phan, P&G, Rachel Talbott, StyleHaul, youtube