Wednesday 4.22.15: News to Know
New Glamour Series Climbs Mount Everest with Melissa Arnot
Friday 3.6.15: News to Know
Kandee Johnson-Starring ‘Beauty ReCovered’ Is Back...
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Thursday 5.29: News to Know
New Glamour Series Takes You Behind the Scenes with High-Profile Women
DCNF: Conde Nast to Launch More Than 100 Shows in 2014, Building...
Conde Nast Entertainment Renews 21 Series from Its 2013 Slate
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Hello Gorgeous: The Money in Beauty on YouTube
Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.
Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read MoreTags: Beauty, Big Frame, Business of Beauty, Channel Nine, Conde Nast, EleventhGorgeous, glamour, Jessica Harlow, Lancome, monetization, Polished, PopSugar TV, StyleHaul, TRESemme, youtube