Michelle Phan Archives | VideoInk

Endemol Beyond USA Debuts New Channels for Scripted and Reality Series


Thursday 9.4: News to Know

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Tyler Oakley, Michelle Phan, Shay Carl to Be Honored by the Streamys


Oprah Winfrey Network Keeps Growing Its Empire…Digitally

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Endemol Teams Up with KSI on Sports-Themed YouTube Channel


Top 5 Emerging Beauty & Style Channels on YouTube


EXCLUSIVE: Jukin Media Advances Rights Management Agenda –...


Michelle Phan Sued for Music Copyright Infringement


Monday 7.21: News to Know


Victorious, a New Mobile Startup, Wants to Put Creators in Control

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Godzilla Roars into YouTube Space LA

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Bing Chen Leaves YouTube to Join Unnamed Stealth Startup


Monday 5.5: News to Know


Swoozie Explains Leaving Gaming with Phan on ‘Ear...


DCNF: Michelle Phan Signs Major Deal with Endemol Beyond USA

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YouTube to Buy TV Ads to Promote Some Top Creators (Report)


Monday 2.10: News to Know


Check Out These Must-See Sessions at LA Social Media Week


Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube

Tameka Kee

It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.

It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read More

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Google launches new shopping tool on YouTube, could threaten Amazon