Monday 9.29.14: News to Know
Michelle Phan and CEG Launch New Music Shingle Shift Media Group
YouTube Extends Mainstream Ad Efforts Across the Pond
Endemol Beyond Plugs into Tubular Labs for YouTube Insights
CNN Digital and Roy Choi to Serve You Some ‘Street...
Friday 9.19: News to Know
Michelle Phan Strikes Back at Ultra Records with Countersuit
Seventeen Editor-in-Chief Ann Shoket on the Mag’s YouTube Issue
Endemol Beyond USA Debuts New Channels for Scripted and Reality Series
Thursday 9.4: News to Know
Tyler Oakley, Michelle Phan, Shay Carl to Be Honored by the Streamys
Oprah Winfrey Network Keeps Growing Its Empire…Digitally
Endemol Teams Up with KSI on Sports-Themed YouTube Channel
Top 5 Emerging Beauty & Style Channels on YouTube
5Qs with…Brent McCrossen, CEO and Co-Founder of Audiosocket
5Qs with…Jon Skogmo, Founder and CEO of Jukin Media
EXCLUSIVE: Jukin Media Advances Rights Management Agenda –...
Michelle Phan Sued for Music Copyright Infringement
Monday 7.21: News to Know
Victorious, a New Mobile Startup, Wants to Put Creators in Control
Godzilla Roars into YouTube Space LA
Bing Chen Leaves YouTube to Join Unnamed Stealth Startup
Monday 5.5: News to Know
Swoozie Explains Leaving Gaming with Phan on ‘Ear...
DCNF: Michelle Phan Signs Major Deal with Endemol Beyond USA
YouTube to Buy TV Ads to Promote Some Top Creators (Report)
Monday 2.10: News to Know
Check Out These Must-See Sessions at LA Social Media Week
Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube
It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.
It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read MoreTags: Beauty, Big Frame, Business of Beauty, Estee Lauder, Fashion, L'Oreal, Michelle Phan, P&G, Rachel Talbott, StyleHaul, youtube
Google launches new shopping tool on YouTube, could threaten Amazon