Wochit Can Turn Anyone into a Video Creator
Long-Form Content Leads the Way in Ad View Growth
NATPE 2014: The Can’t-Miss and Must-Attend List
Netflix and YouTube: The Two Pillars of Online Video...
Vimeo Unpacks Faster, More ‘Elegant’ Video Player
DEW to Host Competition for Digital Content and Tech Providers
Fullscreen Unlocks Access to Third-Party Apps Within Creator Platform
LiveRail Introduces New Tech to Make Online Video Advertising...
The Orchard to Help Partners Bring in the Bacon with B.A.C.O.N
5Qs with… Innovative Artists’ David Tochterman
Business of Beauty: Rachel Talbott, A Pro On and Off YouTube
Business of Beauty: Welcome to Kandeeland
Hello Gorgeous: The Money in Beauty on YouTube
Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.
Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read MoreTags: Beauty, Big Frame, Business of Beauty, Channel Nine, Conde Nast, EleventhGorgeous, glamour, Jessica Harlow, Lancome, monetization, Polished, PopSugar TV, StyleHaul, TRESemme, youtube
Fullscreen Launches New ‘Mission Control’ for...
Assessing YouTube’s Monetization EcoSystem: