Top Five Emerging Style Channels on YouTube
Storytelling with a Superstar: A Conversation with Joey Graceffa
Wednesday 12.4: News to Know
FremantleMedia Strikes Multi-Year Development Deal with StyleHaul
How the World Became a Beauty Expert (Infographic)
Rumor Mill: My Damn Channel in Talks to Get Acquired
Big Frame Chases Financing, Potentially Shifts Vertical Strategy
Behind the Money: Allen DeBevoise, The Godfather of Online Video
Friday 8.23: News to Know
Business of Beauty: Zoella, A Star from Across the Pond
Hello Gorgeous: The Money in Beauty on YouTube
Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.
Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read MoreTags: Beauty, Big Frame, Business of Beauty, Channel Nine, Conde Nast, EleventhGorgeous, glamour, Jessica Harlow, Lancome, monetization, Polished, PopSugar TV, StyleHaul, TRESemme, youtube
Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube
It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.
It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read MoreTags: Beauty, Big Frame, Business of Beauty, Estee Lauder, Fashion, L'Oreal, Michelle Phan, P&G, Rachel Talbott, StyleHaul, youtube
StyleHaul and Maybelline Bring “Recreate the Runway”...
StyleHaul – Fashion / Beauty MCN Adds Another $6M to Piggy Bank