web therapy

Digital Version of ‘Web Therapy’ Goes to StyleHaul


Thursday 6.5: News to Know


FremantleMedia North America Uncorks New Digital Studio Tiny Riot


Maker Studios, Bertelsmann Pump Money into Jukin Media


Supermodel Niki Taylor Teams with StyleHaul, Launches YouTube Channel


FremantleMedia Recruits BroadbandTV to Manage Fan-Uploaded Show...


LiveRail Climbs to Top of comScore’s Video Ad Chart for March


New Keynote Speakers, Panels Announced for Vidcon 2014


Paramount Exec Mia Goldwyn Is StyleHaul’s First Chief...

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Top Five Emerging Style Channels on YouTube


Storytelling with a Superstar: A Conversation with Joey Graceffa


Wednesday 12.4: News to Know


FremantleMedia Strikes Multi-Year Development Deal with StyleHaul


How the World Became a Beauty Expert (Infographic)


Rumor Mill: My Damn Channel in Talks to Get Acquired


Big Frame Chases Financing, Potentially Shifts Vertical Strategy

Allen Debevoise

Behind the Money: Allen DeBevoise, The Godfather of Online Video


Friday 8.23: News to Know


Business of Beauty: Zoella, A Star from Across the Pond


Hello Gorgeous: The Money in Beauty on YouTube

Tameka Kee

Beauty is one of the most intriguing content categories on YouTube, because it’s changing the way billion-dollar brands are selling everything from acne and anti-aging creams, to nail polish, mascara, and even deodorant.

Take L’Oreal Paris, the third-largest global beauty brand in terms of overall revenue. In 2012, the company ran ads in eight of the top fifteen beauty videos, a clear vote of confidence in the most popular YouTube beauty gurus’ power to boost brand awareness, affinity, and purchase intent. And with good reason. Although most brands have launched their own content channels, t… Read More

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Easy, Breezy, Beautiful: Uncovering the Business of Beauty on YouTube

Tameka Kee

It all started with a simple YouTube search: “smoky eye for brown eyes.” Four hours later, I had a basic grasp of how to achieve the coveted look — not to mention a newfound appreciation for eyeshadow primer, liquid liner, and brow highlighter. Welcome to the Business of Beauty on YouTube, where thousands of digital beauty gurus upload thousands of hours of tutorials, product reviews, and interviews every day.

It’s where mega-brands like P&G and Estee Lauder are targeting a rabid audience with channels of their own, or through partnerships with media companies like Hearst and sponsorships of high-profile content creators like Tanya Burr. It’s where the “face” of beauty actually mirrors the demographic ma… Read More

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StyleHaul and Maybelline Bring “Recreate the Runway”...


StyleHaul – Fashion / Beauty MCN Adds Another $6M to Piggy Bank