VIW-AOLLive

BREAKING: AOL Puts More Muscle Behind Live Programming

Sahil Patel

AOL wants to build an online video platform centered on real-time news stories and live events. In essence, that is what the company is planning around AOL Live, which will live on AOL.com and officially debut sometime in mid-July.

AOL spokesperson Doug Serton tells VideoInk that AOL Live is the result of insights the company has gleaned from HuffPost Live, as well as “live activations” the company launched in the past year around big events like the presidential election, the Grammys, the Oscars, and most recently, and Nik Wallenda’s tightrope excursion over the Grand Canyon.

With AOL Live, AOL is making the argument that real-time content is a driver of consumption, and by extension advertiser demand. What AOL wants to do is provide advert… Read More

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