Tuesday 3.10.15: News to Know
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IAB Unveils 2014 Digital Content Newfronts Schedule
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Stop Me If You’ve Heard This Before: Hulu Owners Say ‘Nah’
It’s 2011 all over again as Hulu’s trio of owners, 21st Century Fox, Disney, and Comcast, have decided to not sell the video service to any of its suitors. Instead, they will put $750 million into the video company to “propel future growth,” according to the announcement.
The final suitors for Hulu came down to DirecTV and the combination of The Chernin Group and AT&T, as well as Time Warner Cable, which was only interested in buying a stake in the company. The initial list was much bigger, but over the past couple of weeks,