Net2TV’s ad-supported, free video service, Portico TV will bring content from Discovery’s Revision3, CBS Interactive’s CHOW.com, and Bonnier’s “Popular Science” magazine, among other web video content providers, directly to Roku boxes starting in late June. Portico packages content from these sources as well as other independent/emerging producers into 30-, 60-, and 90-minute TV-like programs. These “shows” are available via interest-based channels — with their own ad packages — that are designed to be streamed in one sitting.
Parent company Net2TV is guided by industry veterans from companies such as MTV, Nickelodeon, BlackArrow, NBC, TiVo, and Netflix. In the company’s announcement Tom Morgan, Net2TV co-founder and CEO, said, “Roku and Net2TV share a commitment to making television easy, fulfilling and affordable. We look forward to helping them expand their television offering for viewers with Portico’s new style of programming, and giving a new set of television producers access to the Roku audience.”
The launch of Portico brings more original web video content to Roku, which is aggressively raising its profile among the connected TV landscape. Yesterday, the company announced that it had raised $60 million in Series F funding.