By Sahil Patel
Conde Nast Entertainment has launched an original programming channel for Vanity Fair, the company’s latest addition to its growing digital video network. Previously, CNE launched destinations for GQ, Glamour, Wired, and Vogue.
Vanity Fair’s launch slate features four original series:
“Vanity Code”: Vanity Fair’s animated “How-To” series offers solutions for unique life situations like How To…Behave at a Swinger’s Party, or How To…Feign Interest in Your Boss’s Children. This is a hilarious look at how to survive almost any cultural situation.
“@VFHollywood with Krista Smith”: Tune in to see the latest stars stopping by Vanity Fair’s Los Angeles office to talk with senior west coast editor Krista Smith about their current and upcoming projects — and then watch as they take a spin in VF’s video photo booth where they’ll answer revealing questions. With celebs like Diane Kruger, Guillermo del Toro, Amy Schumer, and Charlie Day, this series gives you an inside look of what’s coming up next in Hollywood.
“The Snob’s Dictionary”: Based on the books and Vanity Fair features written by VF contributing editor David Kamp, the 10-part Snob’s Dictionary web series is a window into the world of the cultural snob, for whom knowledge of subjects is more important than the actual enjoyment of them. Season one tackles film, food, music, and television, and will introduce viewers to Nick Drake, Heirloom Tomatoes, and many more snob-worthy objects and pursuits.
“Eminent Domains”: This 8-part web series will offer viewers a look at some of the most interesting, historic, and legendary addresses in New York City. From storied co-ops like The Dakota to high-end modern towers like 15 Central Park West, these iconic New York buildings have as interesting a story as their inhabitants. Future seasons of Eminent Domains will travel to other cities around the world.
The channel also features an array of other types of video content, including clips from the famous Vanity Fair Oscar party, the magazine’s coverage of this year’s Sundance Film Festival, and behind-the-scenes videos of celebrity photoshoots.
As with CNE’s other video channels, Vanity Fair programming will be available on the magazine’s website and YouTube channel, as well as via AOL On, Dailymotion, Grab Media, and Twitter thanks to a syndication deal CNE announced during its Newfront in early May.
CNE is not done yet. At its Newfront, the company said it intends to launch channels for Vanity Fair, Teen Vogue, Epicurious, and Style.com by the end of the year, so three more to go. The eventual goal is to have video channels for all Conde Nast publishing brands.
American Express, Salvatore Ferragamo, and Acura have signed on to sponsor the channel launch.