By Sahil Patel
Conde Nast has made a big bet in online video this year. To date, the publisher’s entertainment division has launched video channels for some of its top magazine brands including Glamour, GQ, Wired, Vogue, and most recently, Vanity Fair. Today the company adds to its growing video network with the launch of the Teen Vogue channel, which will focus on pop culture on beauty/fashion programming for teenage audiences.
The Teen Vogue launch slate consists of five original series:
“Breakfast with Bevan”: Teen Vogue style features director Andrew Bevan brings you along on his breakfast dates with celebrity friends, giving you a real-life peek at stars and their social lives. In each episode, they’ll grab a bite and gab about everything from last night’s party to never-before-heard personal stories.
“Besties”: Ever wondered who your favorite stars’ BFFs are in real life? Now you get to meet them! Follow a celebrity and her best friend as they hang out just like “normal” teens — think froyo dates, mani/pedis, and jamming out in the car. It’s a fun, intimate look at friendship.
“My Room Makeover”: Teen Vogue’s interior design gurus give a viewer’s bedroom the total chic treatment. Over the course of four episodes, you’ll meet the lucky girl, watch the makeover in-progress, see the satisfying reveal, and get tons of DIY tips to transform your own space.
“Fashion at Work”: Get a look inside the office life of young professionals who’ve snagged the ultimate dream jobs. From magazine founders to fashion-brand assistants, they’re taking you behind the scenes and down the hallways for a special look at what they do and how they got there.
“3 Steps to…”: The hottest beauty trends made easy. Host Elaine Welteroth, Teen Vogue’s beauty and health director, teams up with top industry pros to break down the newest hair, makeup, nail, and skin-care tricks to try right now.
A sixth show will debut soon:
“Teen Vogue Outfit of the Day”: Looking for some style inspiration? Teen Vogue’s Outfit of the Day gives you a zoomed-in look at the chicest girls around. Get the inside scoop on what they’re wearing, how they styled it, and the story behind some of their favorite fashionable pieces. [Ed. Note: Not to be confused with AwesomenessTV’s “Outfit of the Day,” which premieres next Monday.]
If you’re keeping track, this brings CNE’s video network to six channels, with two more still on the way in 2013. During its Newfront presentation, CNE announced its intentions to also launch video channels for Epicurious and Style.com by the end of the year. The long-term goal is to have a video offering for every Conde Nast publishing brand.
As with all other Conde Nast video channels, the Teen Vogue programming will be available on the magazine’s website, its YouTube channel, and via outlets like AOL On and Dailymotion thanks to a syndication deal CNE inked with those companies earlier this year.