For the past few years the Producers Guild of America have shifted heavily towards the new media landscape. In 2011, among its standard television and film honors, the PGA announced a category for Outstanding Digital Series. The PGA’s prestigious Golden Laurel is given to those responsible for producing and executing film, television, and now online shows.
The submission process for shows wishing to be considered for this year’s Outstanding Digital Series award has officially opened and will run until September 20, 2013. Nominees will be announced on November 27, 2013.
All web series are welcome for consideration with the caveat that they must have aired at least three episodes in 2013. However, submissions for digital series also come with a $100 “administration fee.”
NBC sitcom “30 Rock” took home honors in the Outstanding Digital Series category in 2011 and 2012 respectively with a series of vertical online “webisodes.”
With “30 Rock”-inspired series taking home honors two years in a row, it may seem like the PGA is in danger of falling into the trap of simply awarding series attached to the biggest names, with ties to an existing TV property. While this may prove problematic to smaller creators in the long run, it looks as if the PGA are at least willing to acknowledge projects not affiliated with networks.
Currently, the PGA homepage sports a detailed interview with Felicia Day and “The Guild” producer Kim Evey. A smash hit, “The Guild” has shown both industry executives and Web audiences that a series can flourish outside of traditional media boundaries. “The Guild” was nominated last year in the Outstanding Digital Series category, but ultimately lost out to “30 Rock: The Webisodes.”