By Alissa Edwards
The Rise and Influence of Beauty Vloggers on YouTube
With the huge popularity and pull of platforms like YouTube and Blogger, it’s certain that the beauty community is undergoing a digital revolution. In infographic below, we really set out to explore the facts and figures behind what women are doing online, and look at who is leading the charge when it comes to taking command of this new revolution. Many of the women featured in the infographic have had amazing opportunities presented to them, and it’s all due to the fact that their captivating videos, social content, and large audience share make them exactly the type of people that big brands are keen to work with. From their own unique beauty lines to being scouted by digital agents, these women are paving the way for others and really showing just how successful you can be by building your own business out of the comfort of your own home!
It’s certain that the popularity of platforms YouTube is only going to get bigger. So the question then becomes: How will these entrepreneurial women, as well as the brands that should be partnering with them, adapt, develop, and leverage their growing influence?
Infographic created by Alissa Edwards and Feel Unique, an online retailer for beauty products.