By Sahil Patel
Hispanic media company Univision Communications is launching a new in-house digital production arm called La Fabrica UCI.
The division, which will focus on creating “digital-first” Spanish and English content, joins existing digital properties from Univision like the bilingual video network UVideos, music service Uforia, and Flama, an English-language network created in partnership with Bedrocket. It be led by vice president and GM Boris Gartner, who will report to Isaac Lee, president of Univision News and Fusion, and Mehul Nagrani, SVP and GM of digital at Univision.
With production facilities in New York and Miami, the aim for La Fabrica UCI is to create original content through various partnerships and acquisitions, as well as in-house development. To make all of this possible, the unit has a network of producers, directors, and contributors throughout the US and Latin America that it will manage and work with.
Content produced by La Fabrica UCI will be delivered to a “series of new digital-native brands” from Univision, as well as to Univision.com and UVideos.
“In the past three years Univision has transformed from a niche network to a leading multiplatform media company with a strong focus on digital,” said Lee in a statement. “La Fabrica UCI speaks to our ongoing commitment to delivering the best and most innovative content in Spanish and English across platforms.”
La Fabrica UCI has already hit the ground running. Its first original web series, “Medicina Desconocida” (Strange Medicine), is now available on UVideos. The 12-episode travel/lifestyle show follows Univision’s chief medical correspondent, Dr. Juan Rivera, on his search for “the strangest cures and most exotic medicines” from around the world. So far, six half-hour episodes are available, with another six to debut in the coming weeks.