By Sahil Patel
Network A, an action-sports video channel owned and operated by Bedrocket, has launched a new micro short-form series on Instagram.
Titled “#goodstuff,” the lifestyle series will pull double-duty in providing mobile and social coverage of various events in the world of action sports, as well as reviews of pertinent brands and products.
For instance, the first “installment” of the show — which encompasses 10, 15-second episodes — focuses on the SnowSports Industries America trade-show in January 2014. Filmed during the annual event, the videos spotlight action-sports brands like Burton, Nike Visual, Nitro, Ride, K2, Vans, Dragon, Rome, Arbor, and Flow.
As Network A explains it, the goal for producing “#goodstuff” is to cover events and brands that its audience is into, but doing it in a way that goes beyond what most of the coverage looks like: photos and print editorials, or longer-form video. With “#goodstuff,” the channel can provide quick (and shareable) snapshots of the relevant things in the world of action sports.
The first installment of “#goodstuff” goes live today on Network A’s Instagram account, with new episodes set to roll out on a daily basis. Additional installments are scheduled to launch “throughout the coming months.”