By Sahil Patel
At its upfront presentation to advertisers in New York, Nickelodeon said it plans to launch a new animated comedy series, “Welcome to the Wayne,” on its Emmy Award-winning Nick App.
The show, which Nick president of content development and production Russell Hicks said comes from the network’s digital development group, will follow the adventures of two 10-year-old boys who live in the world’s strangest apartment building. The series was created and written by Billy Lopez (“The Wonder Pets!”), and will run for six episodes.
If you’ve been following Nickelodeon in the past three years, the network’s decision to develop and launch a new series on a digital platform shouldn’t come as a surprise. Nick’s been running a digital development pipeline, anchored by its global Animated Shorts Program, that serves as a creative sandbox for new content.
Last year, for the Animated Shorts Program, Nick says it received more than 1,000 pitches, from which 10 domestic and 7 international projects were chosen to be developed into animated shorts. These comedy sketches will air on Nickelodeon, on Nick.com, and the Nick App in 2014.
If successful, these shorts also have the potential to be turned into TV-series pilots, and a shot at landing a TV-series deal with Nickelodeon.
One of the 10 domestic shorts in development, “The Loud House,” about a kid who has to live with his 10 sisters, was previewed at Nick’s upfront. According to Hicks, the network is already developing a pilot based on this short — a testament to the creative ladder Nick provides to talented creators.
Among the other digital-centric announcements, Nick will soon launch a Nick Jr. App, which will feature original short-form digital content, full-length TV episodes, and a live-stream of the Nick Jr. channel, among other content.