By Sahil Patel
Manatt Digital Media, the digital media services division of entertainment-and-media law firm Manatt, Phelps & Phillips, has hired Eunice Shin as director. In her new role, Shin will provide business strategy consulting to new and existing Manatt Digital clients, particularly focusing on social media, consumer insights, and customer relationship management.
A 17-year veteran of the digital entertainment and tech industries, Shin was most recently the director of business development at Cognizant Business Consulting.
“Digital media is the new language that most businesses and consumers are now speaking, and if you can’t speak ‘digital,’ you can’t reach your target audiences,” Shin said in a statement. “At Manatt Digital Media, we can help companies analyze and understand the information surrounding their business platforms and how to leverage trends in digital media for success, in addition to offering critical IP, rights, and regulatory counsel in the process.”