YouTube to Buy TV Ads to Promote Some Top Creators
Declining ad rates has been a major issue for YouTube and its community of creators. To combat that, the company has undertaken several initiatives in the past few months to bring more advertiser interest (and money) to the platform, the most interesting of which is actually buying TV ads to promote some of its top creators and channels.
Deals & Signings
Manatt Digital Media Adds Eunice Shin as Director
Manatt Digital Media, the digital media services division of entertainment-and-media law firm Manatt, Phelps & Phillips, has hired Eunice Shin as director.
Streaming Video News
Netflix can bet on Lilyhammer, but live sports are way more important to streaming video
Lilyhammer, Game of Thrones, House of Cards, and Battleground are just a few of the strong programs that digital media companies are fielding in the competition to monetize online video. But ultimately, original series and other linear programming simply won’t be a match for the perennial most-viewed champion: sports.
Cord Cutters: An in-depth first look at Amazon’s Fire TV (video)
Amazon’s first set-top box does a few things differently that competitors like Roku and Apple TV. Check out our video walk-through to get a closer look at the product.
Roku Streaming Stick packs big punch in a small frame
With the addition of Amazon Fire TV this week, the market for video-streaming devices is getting crowded. And maybe that’s why Roku made its latest device so small.
LA Times http://lat.ms/1hcbBXu
Amazon Fire TV: What We’ve Learned
The Amazon Fire TV set-top box announced on Wednesday not only puts the company in competition with Apple TV, Roku and Chromecast, but it’s gaming features could also lure gamers away from other products.
Review: The Amazon Fire TV Is Kind Of A Mess
Fire TV aims to be the cure for what ails TV set-top boxes. Sadly, the Amazon box leaves much to be desired.
3 Reasons Amazon Fire TV Should Crush Apple TV
Amazon.com (NASDAQ: AMZN) introduced its new Fire TV streaming device yesterday at a media event in New York. The Fire TV is the same price as Apple’s (NASDAQ: AAPL) market-leading Apple TV device at $99 a pop, but Amazon has perfected the technology to make streaming media to your television easier and faster than ever.
Business Insider http://read.bi/1k5F8Eg
Business Insider http://read.bi/1ora97s
Business Insider http://read.bi/1ikXpb9
Sony’s Crackle Inks Exclusive Pact for 140-Plus NBCUniversal Library Films
Sony Pictures Television’s Crackle landed a licensing deal with NBCUniversal giving the Internet-video service exclusive ad-supported streaming rights to more than 140 films over the next three years.
JW Player adds Chromecast support to its video player
The little icon that lets you cast videos to the TV screen could soon pop up on many more websites: JW Player is adding Chromecast support to its video player.
Enrique Murciano & Katie Finneran Join Netflix Series From ‘Damages’ Creators
Without A Tracealum Enrique Murciano andKatie Finneran(The Michael J. Fox Show) have been cast in recurring roles on Netflix‘s untitled psychological thriller drama from Sony Pictures TV.
Hollywood Reporter http://bit.ly/QL9tva
Two Reasons Why Hollywood Can’t Kill ‘The Netflix For Pirated Movies’
It looks like Popcorn Time’s official website has returned. The Windows, Mac, and Linux app that lets you stream pirated movies from the comfort of your own home is back in a website that looks similar to the first version. If you download the program, it works flawlessly and looks identical to the first interface.
Business Insider http://read.bi/1hnILxD
Amazon Channels a Cheaper Television Experience
After I wrote my article on Wednesday about Amazon’s new Fire TV set-top box, I received an email from a reader that summed up the retailer’s challenge — and opportunity. “I am just writing with a follow-up question about these boxes being offered by Amazon, Roku, Apple and others,” Mary Woodhead wrote. “I can’t quite get an understanding of their advantage … I can stream Netflix on my television as things stand. I would love to break free of my Comcast bill but am not quite willing to give up watching tennis and cycling.”
Swiss Streaming Service Zattoo to Carry ProSiebenSat.1 Channels in Germany
German broadcast giant ProSiebenSat.1 has signed a deal with Zattoo to have its free-to-air networks, including flagships ProSieben, and Sat.1, carried over the Swiss streaming service in the German market.
attoo’s service lets viewers watch live TV programming on their phones or tablets as well as on their computers over WiFi. Zattoo also has an app for internet-connected television sets.
Hollywood Reporter http://bit.ly/1sgWNKw
The Haps With Apps
Vine Creeps in on Messaging With New Private Video Option
Vine announced that it’s getting in on private messaging. Users can now send looping six-second video messages to multiple contacts — whether or not those people are also on Vine. It’s delightful news for anyone who wants or needs to send looping six-second videos of their junk to a private audience. Or, you know, parents who may not want to share videos of their kids publicly.
LA Times http://lat.ms/1mIi63M
Mobile Gaming + Apps
TiVo cofounders Mike Ramsay and Jim Barton‘s newest video streaming service Qplay is now available for everyone. As previously reported, the service that curates personalized video streams was only available to iPad users with the Early Adopter bundle for $49. Yesterday, the restriction was lifted and more content was released from Vanity Fair, Reddit, College Humor,Funny or Die and more.
Coachella 2014 Coming to YouTube and AXS TV
Not attending Coachella? YouTube and Mark Cuban’s AXS TV have you covered. For the first time, both weekends of the annual music festival, held in Coachella Valley, California, will be broadcast live — the first weekend via YouTube, the second on AXS TV.
How To Create a Video Content Marketing Strategy for YouTube
Content marketing can be a very valuable promotional tool for your brand, product, or service. But, rather than just uploading a bunch of commercials to YouTube, you should be offering content that is invaluable to people in your target audience. In this week’s Creator’s Tip, we give you some very practical steps about how to create a great content marketing strategy for your YouTube channel.
Turkish court rules to unblock YouTube after lifting Twitter ban
After blocking YouTube completely, a Turkish court today ruled that a “blanket ban” violated human rights. In place of the ban, the court ruled to block 15 specific videos.
YouTube Delays Launch of Music Service
YouTube’s music service is still on its way, but a report indicates that it will be delayed until later this year.
Billboard Biz http://bit.ly/1efq3Iy
CNE and GQ’s Sports Emmy Nomination Is Just the Beginning
When Conde Nast Entertainment started to roll out its digital video network last April, beginning with channels for GQ and Glamour, the division initially focused on short-form, “service”-oriented content. The launch slate for both channels consisted of shows that very much fit the mold of what people watch in droves online — how-to content, personality-driven, or both.
Xbox and Ridley Scott Are Making Another ‘Halo’ Web Series
Microsoft plans to milk its “Halo” franchise for all its worth. The company’s Xbox Entertainment Studios division is developing a new web series based on the popular video game property.
Geek & Sundry and Microsoft Recreate Popular Video Games in ‘Unplugged’
Felicia Day’s Geek & Sundry has teamed with Microsoft to launch “Unplugged,” a new series that reimagines what popular video games would look like in real life.
Video Viewing Experience Expectations Far Higher Than Video Delivery
The average online video viewer expects too much out of the online video viewing experience, says Conviva’s 2014 Video Experience Report. Even with new technologies, higher quality, and performance, those expectations still are not being met. The viewers may very well have good reason for their lack of faith in the online video industry though if the numbers are any indication.
Bounce TV To Launch 2 Digital Networks
More TV network launches are coming — thanks to the still evolving TV platform of local TV digital multicast signals. Jonathan Katz, founder/chief operating officer of Bounce TV — itself a digitally based TV network based on local TV digital signals — is starting two new networks, one targeted to women 25–54 called Escape, and another focused on men 25–54, called Grit, to be launched this summer.
Media Post http://bit.ly/1hITkjp