By Sahil Patel
Eyeview, a provider of personalized video advertising solutions, is bringing its technology to the biggest screen in the house. Brands can now use Eyeview to distribute personalized video ads to Roku and the Xbox One.
If you’re not familiar with how Eyeview works, the company’s tech makes it possible to distribute different versions of the same ad based on factors like device, location, time of day, and weather. For instance, a customer could receive one type of message when researching products on their PC (such as a simple product promo), and a different message if they are on their mobile device (such as a specific coupon).
Most other personalization technologies overlay images to target users with more relevant information. Eyeview’s personalization happens in the video.
The company says its personalized connected-TV ads will be available across apps from all broadcast and cable networks available on Roku and Xbox devices, including CBS, Fox, MTV, PBS, A+E, and Showtime.
Eyeview has raised over $19 million across multiple rounds from investors that include Lightspeed Venture Partners.