Octoly, a key competitor to Zefr, launched into beta today, releasing two software tools that help brands understand how to make the best use of their presence on YouTube. Octoly should give the competition a run for its money with the release of Suite 360™, comprehensive software for YouTube brand management that reveals the brand’s all around media footprint, and ContextID™, a tool that makes YouTube advertisements more effective via hyper-targeting.
Octoly Suite 360™ will let CMOs easily track their own YouTube channels along with their relevant YouTuber-created content from a single dashboard. Monitoring over 11 million YouTube channels with content that’s significant to over 1,000 leading brands, Octoly has discovered over 500 billion views previously unknown to brand marketers. The solutions that come from this should be a game-changer for many brands that were formerly having trouble figuring out which content creators made the best matches for their products.
Founder and CEO Thomas Owadenko, the prior founder of Videoagency and developer of travel video app Trivop, noted that brands are investing 65% more on video ad budgets than they did just a couple of years ago. “Yet only 74 brands stand in the top 5,000 channels,” he added. Hoping to make this a more effective investment for brands, Owadenko’s company provides analytics to brands to help them think harder about where they need to be and who they need to be targeting on YouTube through key metrics and statistics.
Similar to the YouTube analytics that creators see to help them increase viewership, these statistics are meant to help brands have that same experience, which should be more complex when they may have partnerships and advertisements in addition to their own channels. The analytics provided by Octoly can cover a specific region or show a brand marketer its worldwide impact on the internet.
Octoly is somewhat global itself, having its headquarters in France with operations based in the U.S. Having gone into development in 2013, it now launches with software in tow.