By Sahil Patel
Shandy Media, the digital publisher behind entertainment and lifestyle properties like Hollyscoop, The Savory, and Stereotude, plans to launch its first owned-and-operated video destination. Called The Pub, the destination will offer more than 600 videos produced by the Shandy portfolio every month.
Content, including original series in addition to exclusive celebrity videos, will be available across five verticals — Entertainment, Music, Fashion, Sports, and Food and Beverage — and will be sourced from Shandy properties including Hollyscoop, The Lowdown with Diana Madison, The Fumble, The Savory, ModaMob, and Stereotude. All of it will be targeted to the millennial set.
“With the rapid growth of YouTube channels and video content in general, The Pub was a no brainer,” said CEO Raymond Attipa, co-founder and CEO of Shandy, in a statement. “The internet is cluttered with video content and The Pub idealizes our streamlined commitment to create cutting edge content for our advertisers and our consumers.”
Most of the content will be produced in-house, says Shandy, via a full-service production studio based in the company’s Hollywood headquarters.
This will allow for branded entertainment and advertising opportunities, as well — from custom integrations to pre and post rolls.
The Pub will launch with what Shandy calls its flagship shows, including “The Lowdown with Diana Madison,” Hollyscoop’s “Style Sound Off,” Stereotude’s “Top 5,” ModaMob’s “#BeautyTrends” and “The Fashion Rumble,” and The Savory’s “So Savory.”
There are a bunch of new shows coming to The Pub as well. Here’s the full launch slate:
“The Lowdown with Diana Madison”: A part one of the hottest pop-culture sources on the web, The Lowdown is a shining example of the original content that millennials love. This engaging web series is hosted by Diana Madison and features unscripted 1:1 interviews with hot young stars and edgy pop-culture trend pieces.
“The Scoop”: Hollyscoop is your celebrity scoop go-to for all the up-to-the-minute news and gossip in Hollywood! Host Stephanie Bauer brings you the very latest breaking news in the world of entertainment every day! Whether it’s who your favorite celeb was JUST spotted with or who they are feuding with, we’ve got the scoop on it ALL!
“Sound Off”: Every Thursday we feature our Style Sound-Off panel featuring Host Diana Madison and her Hollyscoop team of experts and industry insiders. They break down the biggest hits and misses on the red carpet that week!
“WTF Moments”: Every Friday, the Hollyscoop team provides viewers with a fan favorite- the biggest WTF moments of the week! Our panel rounds up the worst mishaps or celeb quotes of the week and dishes on the inside scoop!
“Snacktime”: Every Monday, host Noel Teacher shares tasty snippets of fun from the music world. From ‘Why Taylor Swift Thinks She’s Hipster’, to ‘Lady Gaga’s Most Gag Inducing Moments’.
“On The Record”: At the Stereotude studios, our series takes one-on-one interviews to a whole new level. Not only do we get to know the artists, we also get them to do some pretty weird stuff.
“The Drop”: Host Noel Teacher reviews the hottest new album releases. We let you know whether we think something is worth listening to, without getting on our high horse about it.
“First Slice”: Every week we spotlight a different up and coming artist we think you should know about. Trust us, they’re gonna be huge soon. (Launching Summer 2014)
“The Flop Shop”: Host Noel Teacher points out who is losing at life each week in the music world. Come on guys, get it together!
“Stereotude News”: Find out what exciting news is going on each day in the music world. From rumored new music to the wild things artists do on a daily basis, we’ve got it covered.
“Carbon Copy”: Modamob recreates the latest red carpet looks for less in our Carbon Copy series. You’ll find celebrity trends and get outfit inspirations without breaking the bank.
“#Beauty Trends”: Beach waves, bold red lips and cat eyes are must try beauty #trends. Keep your makeup up to date by watching these videos that keep you on trend for every season.
3 Ways to Wear (Coming Soon): If you bought an investment piece and can’t figure out how to wear it, learn how in our 3 ways to wear series. You’ll find outfit inspiration to get the maximum use out of everything in your closet.
“Product Roundup” (Staff Picks): Every week our staff brings you their picks and personal reviews for every product you could imagine. From four different styles and skin types, you’ll be sure to find a new product to try and love.
Sports: The Fumble
“Work It Out” (Coming Soon): Who better to teach you a quick and easy workout than a professional football player or basketball star? Some of the worlds best athletes are teaching our host Crystal Marie Denha workout routines and exercises for better sports performance and overall fitness. So no matter if you are an elite athlete or barely getting started (like our host), these workouts are for you.
“The Fumble News”: Sure, it’s great hearing about an athletes accomplishments on the field, but whats even better is hearing about their drama off of it. Crystal Marie Denha is bringing you the juicy gossip on all your favorite athletes.
“The Fumble Rumble”: Host of The Fumble Rumble, Crystal Marie Denha sits down with some of the biggest names in sports and pop-culture to discuss everything from the hottest bodies in professional sports to debates on who the craziest athletes of all time are.
Food and Beverage: The Savory
“So Savory”: Casual and unpretentious yet nerdishly impressive, #sosavory inspires both amateur and experienced cooks. From ramen noodle hacks to overnight breakfasts, follow along for an exciting new take on home-cooked gourmet.
“Cocktails”: Each week The Savory’s bartender Pete Capella shares fantastic cocktail recipes and bartending tips to help you fix some great drinks at home!