Sweet’N Low has announced a new video advertising campaign to take place on Womensforum.com. Produced by the website’s production branch Studio 444, the six-part, digital series called “Makin’ Life Sweeter” will feature fitness tips, recipes, and style guidelines from experts like Andrea Metcalf, a Chicago-based fitness guru.

The series aims to hit Womensforum.com’s target demographic and engage the site’s already almost 39 million monthly viewers. Each show will span only two minutes and will be available across the site’s blogger communities as well as the home page.

Womensforum.com bloggers will showcase their ideas for using Sweet’N Low throughout the series as a part of the campaign, as well. Their drink recipes will substitute sugar with the artificial sweetener, aiming at low calorie versions of our sugar-filled favorites. Viewers can engage with the show’s content on social media such as Twitter, Facebook, and Pinterest.

Sweet’N Low and Womensforum.com should serve as appropriate marketing partners, as the artificial sweetener offered as a “guilt free” alternative to sugar targets women hoping to “feel good” while still “cut[ting] calories and sugars from their diets,” said Sweet’N Low’s brand manager, Monica Olivia. “Womensforum.com understood this key brand messaging from the get-go and has created a custom program that is sure to connect with their strong female audience.” The partnership was initiated by Sweet’N Low’s digital agency, Vizeum.