After NBC reported 61.8 million digital viewers of the 2014 Sochi Olympics on their online platforms, YuMe decided to survey audiences on how they would view this year’s World Cup in Brazil. As it turns out, YuMe’s study found that people will be watching on a variety of screens, including their computers, tablets, smartphones, and smart TVs.
As the infographic shows, computers should serve as the most popular viewing venue for the World Cup with 33% of the vote, with tablets coming in at a surprising second with 22%. Perhaps lots of soccer fans plan to watch the competition on the move. With only 13% of those surveyed preferring the TV, it’s clear that we humans will enter deep into this digital world for this year’s World Cup.
However, there’s hope for human interaction yet, as 74% of those surveyed plan to watch the matches from a bar, a friend’s home, or work. Also, having access to multiple screens will allow soccer fans to watch more matches than they’d otherwise be able to catch, according to 59% of the YuMe survey population. Online videos will also allow fans to go back to previous World Cup matches to watch highlights and help them prepare for what’s to come this year in Brazil.
YuMe’s research supports its multi-screen advertising package, which will allow brand marketers to capitalize on the public’s World Cup viewing trends. The study polled a sample of 879 individuals from all over the nation using uSamp.