By Sahil Patel
Latino-focused multi-channel network MiTu has inked a multi-year, multi-platform content deal with international Spanish media giant Televisa.
Per the deal, Televisa will work with MiTu, as well as the company’s roster of emerging Latino talent, to develop “innovative content, concepts, and formats” for various digital platforms. This includes leveraging the influence of MiTu talent to increase engagement with both companies’ target audience — Spanish- and English-speaking young Latinos — across multiple verticals.
MiTu will handle production, with the intention of distributing to audiences in the US, Mexico, and beyond.
Televisa will support the distribution of the content “in a strategic manner,” the company said.
“For more than 60 years Televisa has been an innovator, producing and providing Spanish-language content for a global audience, and in keeping with this tradition, we felt it was strategically important to partner with MiTu,” said Jose Antonio Baston, president of Televisa, in a statement. “We have demonstrated a deep-rooted commitment to provide compelling entertainment for our audience, and we are thrilled to embrace MiTú’s digital expertise and expand our content offerings across multiple platforms, including online digital video.”
“The Televisa/MiTú partnership marks a new ‘power couple’ in town, as we work together to create compelling new content and break-out Latino stars that will resonate among today’s English and Spanish-speaking millennials,” added Beatriz Acevedo, president and co-founder of MiTu.
It’s the latest tie-up between a digital producer and a traditional media company in an effort to reach younger demographics online. In the MCN space, StyleHaul, for instance, has a multi-year deal with FremantleMedia to develop and produce multiple digital series.
Launched in 2012, MiTu’s network now encompasses 1,300 partner channels, 43 million subscribers, and 450 million monthly views. In June, the company closed a $10 million Series B round led by Upfront Ventures.