By Sahil Patel
First Disney, now Fusion. Maker Studios has sold another branded clips show, this time to the youth-focused media company formed as a joint venture in 2013 by Univision and Disney/ABC Television.
Fusion’s business includes a TV channel, which is currently offered by seven pay-TV providers in the US including Dish Network, Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS, and Google Fiber. The channel offers a mix of news, pop culture, and comedy programming for the millennial set.
Per the deal, Fusion will soon launch a Maker-branded block of programming, which will consist of themed content from the YouTube network, beginning with a “best of 2014” special. This is similar to the deals Maker secured yesterday with Disney Channel and Disney XD for themed specials in the US.
A “Maker block” is an unscripted clips show starring digital talent from the network as well as traditional media stars. The overall goal is to showcase some of the best content coming out of Maker’s network, which spans more than 55,000 creators, around specific themes.
In addition to US distribution, Maker is also looking for international buyers for the format, and is pitching its ability to create a localized version of the show featuring regional talent and content.
The company’s deal with Fusion is also part of a broader “multi-platform” arrangement to also enhance Fusion’s presence online. While Fusion will be bringing Maker content to linear TV, the MCN has agreed to build Fusion’s YouTube channel.