Black Friday has come and gone, but YouTube’s many shopping channels continue to thrive. Makeup and toy-related channels tend to take the cake in terms of popularity on the video platform, which this channel list from Outrigger Media’s Emerging Talent Tracker tool exemplifies. The top emerging channel here even recently signed with Maker Studios (along with four other toy channels on YouTube).
It’s undeniable that shopping content as a whole is growing on the video platform, providing a welcome alternative to the usual influencer sources. As Vanessa Toro, the manager of social content at DigitasLBi put it, “Historically, fashion and consumer trends have been shaped by a small, elite few — magazines, Hollywood celebrities, and top brands. The social sphere has completely turned that dynamic on its head.”
See who else from the “social sphere” might be forming fads in the near future, below:
- SlateScore: 452
- Total Subs: 28,437
- Monthy Views: 475,080
Makeupbypaigexo doesn’t just focus on makeup. The channel is largely centered around clothing, made for high school students by a high school student.
- SlateScore: 510
- Total Subs: 105,531
- Monthly Views: 18,590,760
Reviewing toys “from Disney, Pixar, Play Doh, and much more,” this channel’s toy reviews are very…thorough. See for yourself as AwesomeDisneyToys’ signature voiceover takes you through this Ice Cream Candy Making DIY Set:
- SlateScore: 520
- Total Subs: 93,776
- Monthly Views: 451,740
Stockholm-based style creators Julia and Maya showcase seasonally based outfits on themselves and their friends in this channel. Content here includes “lookbooks” and makeup/clothing hauls alike. Here’s what they were suggesting people wear for the holiday season last year:
- SlateScore: 532
- Total Subs: 52,806
- Monthly Views: 1,447,680
Describing herself as a “huge child at heart,” this YouTube creator boasts a serious toy obsession. You can follow her as she peruses thrift stores and Toys “R” Us alike to get her fix.
- SlateScore: 588
- Total Subs: 269,085
- Monthly Views: 61,143,300
Having recently signed onto Maker Studios’ network, this channel reviews a variety of popular kids’ toys with lots of spirit and often dramatic background music. Here’s one of their most recent hauls, which focuses on Baymax and features the “HobbyKid” in costume: