By Sahil Patel
Proactiv is the latest brand to increase its investment on YouTube content and marketing.
The skincare brand, known for its celebrity-led TV commercials, is launching a new YouTube series hosted by beauty and fashion guru Eva Gutowski. The series, called “#BeYouTV,” will provide beauty, fashion, and lifestyle tips from Gutowski and other popular YouTube stars.
Spanning 14 episodes, the first season of “#BeYouTV” will live on Proactiv’s YouTube channel, with new episodes rolling out every Tuesday. Host Gutowski, who reaches more than 1.5 million subscribers on YouTube, will welcome guest stars like Cassey Ho (Blogilates), Cassandra Bankson (DiamondsandHeels14), and Sona Gasparian (MakeupbySona) throughout the season.
“Proactiv is known for partnering with the best celebrities in music, film, TV, and fashion, and with ‘#BeYouTV,’ it’s no different; we are collaborating with the top YouTube celebrities,” said Rob Reynolds, SVP of marketing and innovation at GuthyRenker, the distributor of Proactive, in a statement.
Topics during the first season will range from winter skin care, to perfecting looks popularized by celebrities, to Super Bowl party advice. “Proactiv products help people take control of their acne but as a brand, we also want to help customers increase their self-confidence,” added Reynolds. “Working with our Google account team, we were able to identify the popular search topics on YouTube that mirror that brand DNA to give fans the content they want to learn about from trusted YouTube celeb experts.”
A second season is also in the works. Based on viewership and engagement data from season one, Proactiv will curate which topics are covered in the second installment, the company said.
For now, here is the schedule for season one:
- December 9: Cassey Ho (Blogilates)- Healthy Holiday Season Tips
- December 16: Marianna Hewitt (LaLaMer)- Picture Perfect Hair Tutorial
- December 23: Natalie Pirveysian (CremedelaCraft)- Winter Skin Care DIY
- December 30: Belinda Morales Arias (MissBel01xox)- DIY Dorm Room Essentials
- January 6: Cassandra Bankson (DiamondsandHeels14)- New Year Beauty Resolutions
- January 13: Hudson Luthringshausen (MrTukie)- #AskADude Advice
- January 20: Eva Gutowski (MyLifeAsEva)- Easy + Quick Morning Routine
- January 27: Hudson Luthringshausen (MrTukie)- Super Bowl(ing) Party Ideas
- February 3: Eva Gutowski (MyLifeAsEva)- Get The Look: Olivia Munn Makeup Tutorial
- February 10: Eva Gutowski (MyLifeAsEva)- Valentine’s Day Beauty Tutorial
- February 17: Sona Gasparian (MakeupbySona)- Wedding Guide to Gorgeous
- February 24: Eva Gutowski (MyLifeAsEva)- Bedtime Beauty + Skincare Routine
- March 3: Eva Gutowski (MyLifeAsEva)- Get The Look: Nicole Scherzinger Makeup Tutorial
- March 10: Jamie Greenberg (JamieMakeupGreenberg)- The Perfect Staycation + Travel Tips